(Senior) Marketing Manager/in (m/w/d)

Company Description The Indiana University Foundation (IUF) advances Indiana University by strengthening the relationships and resources that help IU thrive. As an IUF employee, you’ll be part of a team that supports the shared success of both the Indiana University Foundation and the Indiana University Alumni Association, bringing together philanthropy, alumni engagement, and meaningful connections to advance IU and its communities.

Whether inspiring generosity, building lifelong relationships, or providing the expertise and support that make this work possible, every member of our team contributes to IU’s impact.

At IUF, we value collaboration, innovation, data-informed strategy, and meaningful relationships. This is an exciting moment to help shape the future of digital engagement at Indiana University. As we advance the Never Daunted campaign and IUAA’s digital-forward strategy, we’re looking for a Senior Manager, Salesforce Marketing Cloud (SFMC) who can help us build what comes next. Today, our Marketing Cloud work is primarily email; our future includes text messaging, more sophisticated digital journeys, greater personalization, and increased volume and functionality. This leader will help create the strategy, capabilities, and partnerships to get us there.

You’ll lead a team of three SFMC professionals and bring hands-on credibility across tools like Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript, SQL, and integrations. over time, your focus will increasingly shift toward leadership, strategy, and organizational enablement.

You’ll partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams, and other areas to improve processes, clarify ownership, and create more scalable ways of working. If you’re an experienced Salesforce Marketing Cloud leader who loves the technology and the people, strategy, and transformation around it, this is a chance to make a significant impact. You’ll help expand IU’s digital capabilities, develop a talented team, improve how teams work together, and influence how we engage alumni and donors at a pivotal moment for Indiana University. If you want to do more than manage a platform and instead help build the next generation of digital engagement at IU, we’d love to hear from you.

Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, and AMPscript; Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred.

~ Familiarity with Salesforce AI capabilities, including Einstein features and Agentforce, and their application to marketing automation.

~ Strong knowledge of HTML/CSS for responsive email design.

~ Proficiency in SQL for audience segmentation, reporting, and data extraction.

~ Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.).

~ Manage subscriber preference center.

~ Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement.

~ Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines.

~ Experience leading cross-functional projects and collaborating with diverse stakeholders.

~ Ability to balance technical expertise, marketing strategy, and leadership responsibilities effectively.

~ Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

~5+ years of experience in email marketing, including at least 5 years of hands-on experience with Salesforce Marketing Cloud.

~ Proven leadership experience managing a technical marketing or marketing operations team.

~ Experience working in higher education, nonprofit fundraising, or alumni/donor engagement marketing is highly preferred.

~ Excellent customer service and problem-solving skills.

~ Experience creating and managing data-driven email marketing strategies that deliver measurable results.

~ Ability to troubleshoot complex issues across SFMC, including journeys, automations, data, and integrations, and provide technical guidance to the team when needed.

~ Experience with MobileConnect, MobilePush, SMS campaign management, and opt-in/opt-out processes.

~ Ability to analyze campaign data, identify tren…