AI Performance Marketing Executive

AI Performance Marketing Executive

Mandatory Experience in Google Ads

Location: Madhapur, Hyderabad

Job Type: Full-time

Experience: 2–3 Years

About Us

Multiplier AI is a leader in providing innovative technology solutions for the pharmaceutical sector. Our AI-driven products help pharma companies optimize their operations, enhance decision-making, and drive growth. Our clientele includes major pharmaceutical firms such as Abbott, Cipla, Sun Pharma, Glenmark, and Galderma.

Job Summary

We are looking for an AI Performance Marketing Executive with strong hands-on experience in Google Ads, performance marketing, data analytics, client handling, and team management . The candidate will be responsible for planning and executing high-performance digital campaigns, analyzing campaign data, managing budgets, preparing reports, handling clients, and managing the performance of the digital marketing team.

Key Responsibilities

1. Google Ads & Campaign Management

• Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant formats.
• Develop digital marketing campaigns across multiple channels aligned with business objectives.
• Conduct keyword research, audience targeting, ad copy optimization, and bid management.
• Monitor campaign performance and continuously optimize for better ROI and conversions.

2. Performance Monitoring & Data Analytics

• Analyze campaign data, traffic, conversions, CPL, CPA, CTR, ROAS, and other key performance metrics.
• Use data-driven insights to identify opportunities and improve campaign performance.
• Track customer acquisition, conversion funnels, and campaign effectiveness.
• Conduct A/B testing of landing pages, ad copies, CTAs, and campaign strategies.

3. Client Handling & Account Management

• Act as a key point of contact for clients and maintain strong professional relationships.
• Understand client requirements, campaign objectives, and business goals.
• Conduct regular client discussions and performance reviews.
• Address client queries, provide strategic recommendations, and ensure timely delivery of marketing requirements.
• Coordinate with internal teams to ensure client expectations and campaign deliverables are met.

4. Reporting & MIS

• Prepare daily, weekly, and monthly performance reports covering campaign KPIs and business outcomes.
• Present campaign insights, trends, challenges, and recommendations to clients and management.
• Maintain accurate campaign dashboards and performance trackers.
• Provide actionable recommendations based on data analysis.

5. Budget & ROI Management

• Plan and allocate advertising budgets effectively across campaigns.
• Monitor daily and monthly ad spends to ensure efficient utilization of budgets.
• Track ROI/ROAS and optimize campaigns to maximize business returns.
• Identify opportunities to reduce acquisition costs and improve campaign efficiency.

6. People Management & Team Leadership

• Manage, guide, and mentor digital marketing team members.
• Allocate tasks and monitor individual and team performance.
• Conduct regular team reviews and provide feedback for improvement.
• Set performance targets and ensure timely achievement of campaign and business goals.
• Conduct training sessions to improve team capabilities in Google Ads, analytics, reporting, and performance marketing.

7. Customer Acquisition

• Develop and implement strategies to increase qualified leads, conversions, and customer acquisition.
• Optimize conversion funnels to improve lead quality and reduce customer acquisition costs.
• Work closely with the Sales and Business Development teams to improve lead-to-conversion performance.

8. Cross-Functional Collaboration

• Collaborate with Sales, Product, Customer Support, and other internal teams.
• Ensure marketing campaigns are aligned with broader business and client objectives.
• Coordinate campaign requirements, creative assets, landing pages, and lead management.

9. Training & Development

• Conduct weekly training modules for the call centre and bi-weekly unit-specific training sessions.
• Conduct mock calls and performance improvement sessions where required.
• Prepare monthly training and performance reports.
• Ensure continuous improvement in team skills and campaign execution.

10. Market & Competitor Analysis

• Stay updated on digital marketing trend…