Marketing Manager

LigTel Communications is hiring a Marketing Manager to lead our subscriber growth efforts and manage our sales team. This is a hands-on leadership role, you will set the marketing strategy, execute the campaigns, and directly supervise the sales representative.

You will own one primary number, net subscriber growth. Everything in this position exists to move it, acquiring new customers, defending our base against other providers, and converting interest into connections.

Duties/Key Responsibilities:

• Own net subscriber growth as the primary performance measure
• Build and execute multi-channel acquisition campaigns; paid social, search, email, direct mail, door hangers, local print and more.
• Plan and run pre-construction and post-construction marketing for network expansion areas, including address level targeting and pre-sign-up campaigns.
• Develop Competitive response programs – win-back offers, retention outreach, and loyalty messaging – where other providers are active.
• Track cost per acquisition, conversion rate, and churn, report results and recommended adjustments to leadership on a regular basis.
• Clearly communicate campaign goals, delegate responsibilities effectively based on individual strengths, and ensures team priorities stay aligned with broader organizational objectives.

Sales Team Leadership

• Directly supervise LigTel’s sales representative(s): set targets, coach performance, run regular one-on-ones, and conduct performance reviews.
• Align sales activity with marketing campaigns so that leads generated are followed up promptly and consistently.
• Establish and maintain lead tracking and follow-up processes; hold the team accountable to them.
• Partner with customer service to ensure inbound inquiries convert to installed orders

Digital Marketing & Web

• Manage and continuously improve the LigTel website, including service pages, availability tools, and online ordering paths.
• Run paid social and search campaigns end to end: audience targeting, creative, budget pacing, and optimization.
• Own email marketing and automation — customer onboarding, upsell, retention, and win-back sequences.
• Manage SEO and local search presence so LigTel appears when customers search for internet service in our territory.
• Manage social media channels and online reputation, including review response.

Brand, Product & Community

• Recommend pricing, packaging, and promotional strategy for internet, voice, video, and bundled services.
• Maintain consistent brand standards across all customer touchpoints, including vehicles, signage, bills, and installer materials.
• Represent LigTel at community events, chambers of commerce, school and civic sponsorships, and economic development activities.
• Produce customer communications in coordination with leadership — service announcements, rate change notices, and expansion news.

Budget & Vendor Management

• Develop and manage the annual marketing budget in partnership with leadership; recommend spending for approval and track results against it.
• Select and manage outside vendors including printers, media outlets, agencies, and freelance creative resources.
• Ensure marketing activity supports any applicable grant, broadband program, or regulatory reporting requirements.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a closely related field.
• 3+ years of progressive marketing experience with demonstrated responsibility for growth or revenue results.
• Hands-on proficiency with paid social advertising, SEO/SEM, and email marketing automation platforms
• Demonstrated ability to analyze campaign performance data and adjust strategy based on results.
• Strong writing skills across formats: web copy, ad copy, customer letters, and press releases.
• Valid driver’s license and willingness to travel throughout the LigTel service territory.

Preferred Qualifications

• Experience in telecommunications, broadband, ISP, utility, cooperative, or another regulated local service industry.
• Prior supervisory or team leadership experience.
• Experience marketing in a rural or small-market environment where community relationships drive results.
• Familiarity with CRM systems, marketing automation, and web content management platforms.
• Working knowledge of graphic design tools for some in-house production.
• Bilingual (English & Spanish)

About LigTel Communications, Inc.

For more than 130 yea…