Senior Content Writer

Key Requirements:

• Proven experience in financial content writing, with a focus on equities, stock markets, AIF, PMS, SIF.
• Strong understanding of equity investing market trends, fundamentals, and basic technical concepts.
• Ability to write well researched, insightful, and investor-friendly content
• Excellent command of English with strong editing and proofreading skills
• Experience in writing blogs, articles, market insights, or educational finance content.

Responsibilities:

• Create high-quality content related to equity markets and investments, AIF, PMS, SIF
• Simplify complex financial concepts for a broad audience
• Ensure accuracy, compliance, and consistency with brand tone
• Meet deadlines and collaborate with the internal team as required

Content Strategy & Governance

• Develop and maintain a content strategy across investor education, marketing campaigns, product communication, and app/website journeys.
• Ensure consistent messaging, tone, and compliance across all customer-facing communication.
• Establish content guidelines and best practices for financial communication clarity and regulatory adherence.

Investor Education & Financial Simplification

• Translate complex investment concepts such as equities, derivatives, ETFs, mutual funds, commodities, and portfolio strategies into simple and engaging content.
• Build structured investor education frameworks across formats such as:

articles and explainers

videos and webinars

infographics

podcasts and newsletters

• Manage publishing workflows using Content Management Systems (CMS).

Key Skills

Financial Knowledge

Strong understanding of:

• mutual funds and asset allocation
• ETFs and portfolio diversification
• AIF, PMS, SIF
• commodities and macroeconomic drivers

Content Expertise

• financial storytelling
• long-form and short-form writing
• digital marketing copy
• UX writing for financial platforms
• content structuring for investor comprehension