Growth Marketing & Lead Generation Manager

About the Opportunity

Tenbarge Exteriors is looking for an experienced Growth Marketing & Lead Generation Manager to build and own the lead-generation engine behind a growing group of businesses.

This is not a social media coordinator position and it is not a role focused primarily on posting content.

We are looking for someone who understands how to generate measurable opportunities, booked appointments, customers, and revenue — and who wants the opportunity to build a growth department rather than simply manage one small piece of marketing.

Tenbarge Exteriors is an established exterior remodeling company serving the Evansville/Newburgh market, with roots in the community dating back to 1985. We specialize in roofing, siding, windows, gutters, doors, soffit, fascia, and complete exterior renovation projects.

Our ownership group is also actively involved in real estate investing, property acquisitions, remodeling, and construction. As these businesses grow, we see a major opportunity to build one centralized growth and lead-generation operation that can create opportunities across multiple companies.

This person will initially focus heavily on growing Tenbarge Exteriors while also helping develop lead-generation strategies for our affiliated real estate acquisition and remodeling businesses.

For the right candidate, this position can grow into a Director of Growth role overseeing customer acquisition and marketing strategy across multiple companies.

What You Will Own

Your primary responsibility is simple:

Create predictable, measurable opportunities for our businesses to grow.

You will be responsible for developing, managing, testing, and improving the systems that generate leads and customers.

Responsibilities will include:

• Build and manage our overall lead-generation strategy for Tenbarge Exteriors.
• Manage and optimize Google Ads, Google Local Services Ads, Meta/Facebook advertising, SEO, email, retargeting, and other customer acquisition channels.
• Develop campaigns for roofing, siding, windows, gutters, and other exterior remodeling services.
• Create and optimize landing pages, offers, lead funnels, and conversion pathways.
• Track leads from their original source through appointment, estimate, sale, and ultimately revenue.
• Establish clear reporting for cost per lead, cost per booked appointment, customer acquisition cost, conversion rates, marketing ROI, and attributable revenue.
• Work closely with our sales team to improve lead quality, appointment rates, follow-up, and close rates.
• Build database reactivation campaigns for previous customers, unsold estimates, old leads, and referral opportunities.
• Develop referral, review, neighborhood, and past-customer marketing programs.
• Identify new lead-generation opportunities through strategic partnerships, realtors, investors, property managers, and local businesses.
• Help develop motivated-seller and off-market property acquisition campaigns for our affiliated real estate company.
• Help create lead-generation channels for our growing remodeling and investor construction operation.
• Manage outside vendors, agencies, freelancers, photographers, videographers, or designers when specialized support is needed.
• Test new ideas, measure the results, eliminate what doesn’t work, and aggressively scale what does.
• Build the systems, reporting, processes, and eventually the team required to support continued growth.

What Success Looks Like

We are not looking to measure this position based on how many posts were created or how much website traffic increased.

We want someone who thinks in terms of:

Marketing Spend → Qualified Leads → Appointments → Sales → Revenue → ROI

Success in this role means:

• Increasing the number of qualified opportunities entering our sales pipeline.
• Creating a predictable flow of booked appointments for our sales team.
• Understanding exactly which marketing channels are producing customers and revenue.
• Continually reducing customer acquisition costs while increasing lead quality.
• Building repeatable marketing systems that can be scaled.
• Creating new customer acquisition channels instead of relying on one source of leads.
• Helping our companies make better growth decisions using actual data.

Who We’re Looking For

We are looking for someone who has already been responsible for generating measurable business results through marketing.

The ideal candidate has experience with several of …