Web Content Writer

Job Description – Senior Content Executive

Department: Marketing

Experience: 3–5 Years

Location: Noida

Employment Type: Full-time

About the Role

We are looking for a Senior Content Executive to create engaging, clear, and conversion-focused content across digital channels. The role will work closely with Performance Marketing, SEO, Design, Social Media, Business, and Sales teams across EdTech, BFSI, and Healthcare verticals.

Key Responsibilities

• Plan and execute monthly content calendars aligned with marketing and business objectives.
• Create content for websites, landing pages, blogs, social media, reels/video scripts, emails, WhatsApp/CRM, paid campaigns, and marketing collateral.
• Write ad copies, headlines, hooks, CTAs, campaign messaging, and multiple copy variations for testing.
• Develop social media content including reels, carousels, static posts, stories, and educational content.
• Create SEO-friendly blogs and website content and optimise existing content for visibility and conversions.
• Research audiences, competitors, industry trends, and customer pain points to develop relevant content.
• Work with designers and other teams to provide clear content briefs and ensure timely execution.
• Review content and campaign performance and use insights to improve messaging, formats, and conversions.

Required Skills

• Excellent writing, copywriting, editing, and proofreading skills.
• Good understanding of digital marketing, lead-generation funnels, SEO, and social media.
• Ability to create both creative and conversion-focused content.
• Strong research, communication, and stakeholder-management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Bachelor’s/Master’s degree in Marketing, Mass Communication, Journalism, English, or a related field.
• 2–4 years of experience in content writing, content marketing, digital marketing, or copywriting.
• Experience in EdTech, Healthcare, BFSI.
• Marketing Content Writer
• Content Writer
• Content Marketing
• Copywriter
• Creative Copywriter
• Brand Content Writer
• Digital Content Writer
• Marketing Communications
• Content Strategist
• Content Specialist
• Brand Communications
• Content Creator

Skills / Expertise Keywords

• SEO Content Writing
• SEO Copywriting
• Website Content
• Blog Writing
• Social Media Content
• Campaign Content
• Ad Copy
• Landing Page Copy
• Email Marketing Content
• Product Content
• Brand Storytelling
• Creative Writing
• Editorial Writing
• Content Strategy
• Lead Generation Content
• B2B Content / B2C Content

Tools / Platform Keywords

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• WordPress
• HubSpot
• Canva
• Grammarly
• ChatGPT / Generative AI
• LinkedIn Content
• Meta Ads / Google Ads