Digital Marketing Manager

Majority Women Employee-Owned. Empowered by Everyone to Transform Lives.

Overview

MyPath is currently seeking a Digital Marketing Manager to join their team!

The Digital Marketing Manager is responsible for leading and optimizing the organization’s digital presence across multiple operating companies, based in both Wisconsin and Indiana.

This role oversees the following:

• Website strategy and content
• Search engine optimization (SEO)
• Local search visibility
• Online reputation management
• Digital marketing campaigns
• Analytics to strengthen brand awareness, support recruitment, increase referral generation, and enhance the overall digital experience

Working collaboratively with Marketing & Communications, Human Resources, Admissions, Outreach, and operating company leaders, the Digital Marketing Manager develops and executes digital strategies that connect prospective employees, families, referral partners, and communities with our MyPath services.

ESSENTIAL FUNCTIONS:

Website Strategy & Management

• Serve as the primary administrator for multiple operating company websites.
• Develop and maintain website content that is accurate, engaging, and optimized for search.
• Create landing pages supporting recruitment, admissions, outreach, and marketing initiatives.
• Improve user experience, navigation, accessibility, and overall website performance.
• Partner with vendors and developers on website enhancements and new functionality.
• Monitor website analytics and recommend continuous improvements.

Digital Marketing & Campaign Management

• Develop and execute integrated digital campaigns supporting recruitment, admissions, referrals, and community outreach.
• Create and manage email marketing campaigns, landing pages, and digital outreach materials.
• Coordinate digital advertising initiatives, including search, display, social, and retargeting campaigns as appropriate.
• Measure campaign performance and optimize strategies based on data and results.
• Support marketing automation and lead nurturing initiatives.

Search & Local Presence

• Manage and optimize Google Business Profiles across multiple locations.
• Improve local search visibility through SEO best practices and directory management.
• Ensure consistent online listings, business information, and location content.
• Monitor search rankings and identify opportunities to improve digital discoverability.

Online Reputation & Brand Management

• Develop and implement strategies to strengthen the organization’s online reputation.
• Monitor and manage reviews across Google, Indeed, Glassdoor, Facebook, and other platforms.
• Partner with Human Resources and operating company leadership to encourage positive employee and customer reviews.
• Coordinate appropriate responses to reviews while maintaining brand voice and organizational standards.
• Monitor online brand mentions and identify opportunities to enhance brand perception.

Digital Analytics & Reporting

• Monitor website, campaign, SEO, and digital marketing performance.
• Develop dashboards and reports that measure key performance indicators.
• Analyze user behavior and identify opportunities to improve engagement and conversion.
• Provide strategic recommendations based on analytics and emerging digital trends.

Collaboration

• Partner with Digital Content Creators to maximize the reach and effectiveness of visual content of operations.
• Work closely with the Social Media Coordinator to align MyPath digital campaigns and content distribution.
• Collaborate with operating company leaders to support local marketing initiatives.
• Coordinate with external vendors, agencies, and technology partners as needed.

KNOWLEDGE, SKILLS, AND ABILITIES:

Required

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, website management, or digital strategy.
• Experience managing CMS platforms (WordPress preferred).
• Strong understanding of SEO, local SEO, GEO and website optimization.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools.
• Experience managing email marketing platforms and digital campaigns.
• Strong project management and organizational skills.
• Excellent written communication and content editing abilities.
• Ability to manage multiple priorities across several operating compa…