Freelance Website & SEO Content Strategist

Acamind Academy is looking for a Freelance Website & SEO Content Strategist to review, monitor, and continuously improve our website and digital content.

We are looking for someone who can look at our website from both a customer and business perspective and identify what is working, what needs improvement, what content is missing, and how we can make our website more attractive, informative, user-friendly, and effective at generating enquiries and registrations.

This is not purely a content-writing role. The ideal candidate should understand website content, SEO, analytics, user experience, and conversion optimization.

Key Responsibilities

• Conduct regular audits of the Acamind Academy website.
• Review course pages for accuracy, clarity, structure, and attractiveness.
• Identify outdated, incomplete, duplicated, or incorrect information.
• Recommend new content, course pages, landing pages, FAQs, blogs, and other useful resources.
• Review website content from a student’s/customer’s perspective and suggest improvements.
• Monitor website traffic and user behaviour using Google Analytics (GA4) and other relevant tools.
• Use Google Search Console to monitor search performance, keywords, clicks, impressions, and indexing issues.
• Conduct keyword research and identify SEO opportunities.
• Recommend improvements to page titles, headings, descriptions, content structure, and internal linking.
• Identify pages that receive traffic but generate few enquiries or registrations.
• Review the customer journey from Google/search → website → course page → enquiry/registration.
• Identify areas where visitors may be dropping off and recommend improvements.
• Check website links, forms, buttons, course information, and other important website elements.
• Monitor competitors and identify useful content or website opportunities.
• Prepare regular reports with findings, priorities, and actionable recommendations.
• Work with the internal team/developers to implement approved improvements.

Required Skills

• Website content strategy
• SEO and keyword research
• Google Analytics 4 (GA4)
• Google Search Console
• Website auditing
• Content optimization
• Conversion Rate Optimization (CRO)
• Basic understanding of website UX/UI
• Competitor analysis
• Strong written English
• Ability to analyze data and turn it into practical recommendations

What We’re Looking For

The ideal freelancer should be someone who can say:

“Here is what is happening on your website, here is why it may be happening, and here is exactly what we should change.”

We need someone who can take an overall view of the website, content, SEO, user experience, and lead-generation journey.

Deliverables

Depending on the agreed scope, the freelancer may be expected to provide:

• Initial website audit
• SEO/content audit
• List of errors and outdated information
• Content improvement recommendations
• New content/page recommendations
• Keyword opportunities
• Competitor analysis
• Website performance insights
• Conversion improvement suggestions
• Monthly/bi-weekly performance reports
• Prioritized action plan

Preferred Experience

Experience with education, training institutes, academies, online courses, or similar businesses is an advantage.

Candidates with experience in SEO, digital marketing, website strategy, education websites, or lead-generation websites are encouraged to apply.

Compensation

Freelance / Part-Time — Compensation will be discussed based on experience and scope of work.

Pay: AED2,065.41 - AED11,047.42 per month

Work Location: Hybrid remote in Dubai (Dubai)