SEO & AI Search Content Writer – Commercial Insurance

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers’ expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That’s why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a skilled SEO & AI Search Content Writer to join our team with a focus on the Commercial Insurance sector. This role combines expertise in storytelling, digital marketing, and the strategic use of AI-assisted tools to produce high-impact, high-quality content that drives traffic, engagement, and conversions for our Commercial business initiatives.

As a key member of the SEO team, you will leverage advanced AI tools, to augment your copywriting talents, enabling the creation of scalable, personalized, and data-driven content. This role emphasizes the integration of AI to enhance ideation, streamline workflows, and optimize content performance, ensuring alignment with GEICO’s brand voice, marketing objectives, and evolving industry standards.

In addition to driving traditional SEO strategies, this role will focus on advancing GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiatives, ensuring content is structured to meet modern search intent and deliver value across emerging search platforms. You will collaborate closely with designers, marketers, and cross-functional teams to create content that not only ranks well but also resonates with audiences in a competitive digital landscape.

Reporting to the Director of Marketing Strategy, SEO, the SEO & AI Search Content Writer will operate in a collaborative environment, utilizing cutting-edge tools, technologies, and insights to maintain GEICO’s leadership in the digital Commercial Insurance space. This position is ideal for candidates who are passionate about blending creativity with technology and have a proven track record in SEO and AI Search-driven content creation.

Key Responsibilities

• Content Development and Optimization: Create and deliver high-quality, strategic copy for the Commercial insurance business, including landing pages, blog posts, long-form SEO articles and more, tailored to the target audience.
• AI Integration: Utilize AI-powered tools to streamline content creation workflows, generate ideas, and optimize outputs while maintaining brand voice and high-quality standards.
• SEO and GEO/AEO Strategy: Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) and incorporate emerging GEO/AEO strategies to meet search intent and perform effectively on voice search and answer engines.
• Performance Analysis: Track, analyze, and report on the performance of Commercial insurance-focused SEO content efforts. Use data-driven insights to refine strategies, improve results, and adapt messaging based on customer behavior and search trends.
• Content Optimization: Review and refine AI-generated content for tone, consistency, and effectiveness, ensuring all outputs meet brand, high-quality, and SEO and GEO/AEO standards.
• Trend Monitoring: Stay informed about Google algorithm updates, AI advancements, and trends in the commercial insurance SEO ecosystem. Assess risks and opportunities specific to the sector and apply best practices to maintain a competitive content edge.
• Process Improvement: Identify and implement opportunities to enhance content creation workflows, including refining AI prompts, developing reusable frameworks, and establishing structured processes for efficiency and scalability.
• Brand Alignment: Ensure all content adheres to GEICO’s brand guidelines, voice, and messaging standards while addressing the unique needs of the Commercial insurance audience.
• Collaboration: Partner with Marketing, Product, and cross-functional teams to support content creation, content planning, and execution timelines, ensuring alignment with overall business objectives and legal compliance.
• Data-Driven Experimentation: Foster a …