Marketing & Communications Manager

This position is based at our corporate office in Indianapolis, so candidates must live within commuting distance. The salary range is $65-$80K, and the role primarily provides marketing and communications support to the Goodwill Foundation, the organization’s fundraising arm.

Job Summary

The Manager, Marketing & Communications develops and executes integrated marketing and communications strategies that support Goodwill Legacy Group’s business, mission, education, foundation, and community impact goals. Serving as a trusted advisor to organizational leaders, this role partners with stakeholders across multiple divisions to deliver audience-centered communications that drive engagement, awareness, and results. As the subject matter expert on Goodwill’s services, programs, and key audiences, this role develops strategic communications plans, creates compelling content, and leads storytelling efforts across digital, social media, web, email, publications, media relations, and internal communications channels. This role also provides communications counsel to leadership, manages multiple priorities in a fast-paced environment, and leads, develops, and supports one direct report.

Example Duties and Activities

• Develop and execute marketing and communications strategies that support organizational goals across retail, mission services, education, foundation, commercial services, and corporate functions.
• Serve as a strategic communications partner to leaders and stakeholders, providing counsel, recommendations, and solutions to support business and mission objectives.
• Create and implement audience-centered communications plans, campaigns, and messaging strategies for internal and external audiences.
• Lead storytelling efforts that elevate awareness of Goodwill’s impact, services, employees, students, families, donors, and community partners.
• Develop, write, edit, and manage content for newsletters, websites, email communications, publications, advertising, presentations, events, and other marketing materials.
• Manage and optimize social media, digital marketing, and web content strategies to support engagement, recruitment, fundraising, and business growth objectives.
• Monitor and analyze communications, digital marketing, and web performance metrics to evaluate effectiveness and inform future strategies.
• Support donor acquisition, donor retention, annual campaigns, special campaigns, events, and foundation communications initiatives.
• Develop communications and marketing strategies that support participant recruitment, community outreach, and awareness for mission and education programs.
• Support business development and marketing efforts for retail operations, commercial services, eCommerce, and other revenue-generating initiatives.
• Coordinate media relations activities, including story development, pitching, responding to inquiries, and identifying opportunities to increase organizational visibility.
• Support the planning, development, and production of the organization’s Annual Report and other major publications.
• Collaborate with Marketing & Communications team members to develop integrated campaigns, content, and communications opportunities across the organization.
• Support organizational strategic initiatives, including the execution of Strategic Work Plans through communications planning and content development.
• Manage, coach, and develop direct reports by providing regular feedback, performance support, and professional development opportunities.

Required Competencies

• Degree and Credential Requirements - Bachelor’s degree in communication, marketing, public relations, journalism, or a related field.
• Communications Process Expertise - Develops and executes integrated marketing, communications, and public relations strategies that support organizational objectives. Demonstrates success identifying target audiences, developing key messages, and creating compelling content across print, web, email, social media, video, and other communication channels. Skilled in interviewing, writing, editing, and storytelling to effectively communicate the impact of people, programs, services, and communities. Builds strong relationships that foster trust and uncover meaningful stories. Experienced in media relations, story pitching, and securing earned media opportunities.
• People Management - Leads, coaches, and develops team members through ongoing feedback, mento…