Strategic Content, Website & Digital Marketing Developer

CONTRACTOR JOB DESCRIPTIONStrategic Content, Website & Digital Marketing Manager

Position Type: Independent Contractor / Part-Time
Reports To: Brand Manager
Brands Supported: Taylor’s Barbershop II LLC, Taylor Café & Essentials, Braneu, and Team Services
Work Arrangement: Remote with occasional in-person meetings as needed
Hours: Approximately 10–20 hours per week, based on business needs
Compensation: Contractor rate based on experience, scope, and demonstrated results

Position Overview

Taylor’s Barbershop, Taylor Café & Essentials, Braneu, and Team Services are seeking a creative, strategic, and execution-focused Strategic Content, Website & Digital Marketing Manager to manage and strengthen our digital presence across multiple brands.

This role is designed to bridge the gap between marketing strategy and day-to-day execution. The contractor will be responsible for website development and content management, social media strategy and execution, SEO, newsletters, digital campaigns, analytics, and cross-brand coordination.

The ideal candidate is not simply a social media manager. We are looking for someone who understands branding, websites, SEO, content strategy, customer engagement, analytics, and digital growth and can independently take projects from concept to completion.

Key Responsibilities1. Website Development & Management

• Manage and maintain websites across all supported brands.
• Develop new website pages, landing pages, service pages, and promotional content.
• Update website copy, images, services, pricing, promotions, contact information, and other content.
• Identify opportunities to improve website design, functionality, navigation, and user experience.
• Coordinate website development projects and recommend technology or platform improvements.
• Ensure websites are mobile-friendly, current, professional, and aligned with each brand.
• Monitor website performance, broken links, forms, and other customer-facing functions.
• Support e-commerce and online booking functionality where applicable.

1. SEO & Search Visibility

• Develop and execute an SEO strategy for each brand.
• Conduct keyword research and identify opportunities to improve organic search rankings.
• Optimize website pages, titles, descriptions, headings, images, URLs, and content.
• Develop local SEO strategies for location-based businesses.
• Manage and improve Google Business Profile visibility where applicable.
• Monitor search rankings, website traffic, and organic growth.
• Identify technical SEO issues and coordinate corrections.
• Develop ongoing content designed to increase search visibility and customer acquisition.

1. Social Media & Social Handles

• Manage and coordinate social media platforms for each brand.
• Develop monthly social media content calendars.
• Create, schedule, and publish engaging content.
• Maintain consistent branding, messaging, and voice across platforms.
• Develop campaigns around promotions, events, services, products, announcements, and brand initiatives.
• Monitor comments, messages, engagement, and customer feedback.
• Track social media performance and recommend adjustments.
• Identify trends and opportunities for increased reach and engagement.
• Coordinate content across Facebook, Instagram, TikTok, LinkedIn, Google, and other applicable platforms.

1. Content Strategy & Production

• Develop a cross-brand content strategy.
• Create written content for websites, newsletters, social media, blogs, promotions, and campaigns.
• Coordinate photography, video, graphics, and other creative assets as needed.
• Repurpose content across multiple platforms while maintaining brand consistency.
• Develop content that supports customer acquisition, retention, and brand awareness.
• Maintain a centralized content calendar for all brands.

1. Newsletter Strategy & Execution

• Develop newsletter strategy and recurring communication schedules.
• Create newsletter content and manage execution.
• Coordinate promotional, educational, company, and customer-focused communications.
• Monitor open rates, click-through rates, engagement, and conversions.
• Test subject lines, content, calls-to-action, and delivery strategies.
• Maintain consistent brand messaging across newsletters.

1. Strategic Marketing Consulting

• Serve as a digital marketing resource to the Brand Director and leadership.
• Recommend strategies to increase brand awareness, website traffic, l…