Director, AI Product & MarTech Enablement

Job Classification Project Mgmt, Transformation & Strategy - Project Mgmt, Transformation & Strategy

The Opportunity Marketing is being reinvented around intelligent platforms, trusted data, and AI. Our MarTech, AI & Data Strategy team owns the capabilities that make that possible — and the AI Product & MarTech Enablement pillar is where new AI capability meets everyday marketing execution.

The Director, AI Product & MarTech Enablement, leads this pillar. You will own two connected mandates: bringing AI into marketing — the use cases, decisioning, and orchestration that make campaigns smarter and faster — and driving MarTech enablement, so the organization gets maximum value from every platform it runs. You’ll turn emerging AI from experiment into production-grade product, and you’ll make the MarTech stack easier to adopt, better supported, and demonstrably more valuable. You’ll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.

What You’ll Do SET THE AI PRODUCT VISION AND ROADMAP

• Define and articulate a clear vision and roadmap for AI in marketing — the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.
• Champion the adoption and integration of AI across the marketing organization to create measurable business value.
• Prioritize the AI use-case pipeline with senior leadership — securing resources, setting priorities, and measuring performance against clear objectives.
• Serve as the subject-matter expert on applied AI for marketing — GenAI, agentic workflows, decisioning, and orchestration — and guide the exploration of novel approaches to complex challenges.

DELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION

• Lead the design, build, and deployment of AI products and tools — from proof-of-concept through production — meeting quality, scope, and timeline expectations.
• Oversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers’ hands
• Operationalize AI decisioning and orchestration across the MarTech stack, partnering with data and platform teams so models and agents are production-ready and integrated.
• Embed responsible AI practices — transparency, fairness, and compliance with data-protection and enterprise standards (e.g., GDPR, CCPA).

DRIVE MARTECH ENABLEMENT, ADOPTION, AND VALUE REALIZATION

• Own operational support of the MarTech tools and platforms — keeping the stack running smoothly and marketers unblocked.
• Establish and share best practices, playbooks, and standards that raise the bar on how the organization uses its MarTech investments.
• Drive innovation with MarTech tools — continuously surfacing new ways to generate value for the business.
• Lead the adoption and value-realization agenda — measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.

SUPPORT DISCIPLINED AGILE DELIVERY

• Partner closely with Release Train Engineers (RTEs) and Scrum Masters to ensure Program Increment (PI) planning is executed on cadence and commitments are met.
• Translate roadmap priorities into well-formed epics, features, and backlogs — keeping delivery aligned to business value and dependencies managed across teams.
• Instill agile ways of working — transparency, iteration, and continuous improvement — across the AI and enablement teams.

BUILD AND LEAD THE TEAM

• Mentor, and develop a high-performing team spanning AI product, prompt engineering, AI business analysis, and MarTech enablement.
• Set clear goals, coach for growth, and cultivate a collaborative, innovative, data-driven culture that values continuous learning.
• Manage a blend of employees and contract specialists and oversee vendor and partner relationships — optimizing tool and API integrations and holding partners to quality, timeline, and value standards.

ENGAGE STAKEHOLDERS AND COMMUNICATE IMPACT

• Translate complex AI and technical concepts into clear business language for senior leadership and cross-functional partners.
• Provide regular status updates, adoption metrics, and ROI analyses that make the value of AI and MarTech investments visible.
• Operate as a trusted partner across Marketing, Analytics, Technology, and the broader enterprise, aligning work to shared priorities.
• Align to enterprise standards by partnering with …