Founding Marketing Lead | B2B | Brand + Demand Gen | ABM | Healthcare AI | Must have Startup Exp

**Founding Marketing Lead B2B Brand + Demand Gen ABM Healthcare AI**

Must have Startup Experience

Salary: $160,000 - $200,000 + meaningful equity

Contract: Permanent

Working model: 5 days in-person, NYC (relocation support available)

Visa: Open to transfers for exceptional candidates not new visas

Required: B2B marketing (3-5 yrs), startup experience, brand + demand gen ownership (Non-Negotiable)

🚨 Please only apply if you have ALL of the following 🚨

• 3-5 years B2B marketing experience with a strategic head, not just execution
• Startup or scale-up experience (you’ve built without a playbook)
• Proven brand-building and demand-gen ownership end-to-end
• Comfortable running ABM into high-value B2B accounts
• Able to work 5 days a week in-person in NYC

Role Overview

A well-funded, seed-stage healthcare AI company is hiring its first marketing person, and it’s a true founding role. They’re building AI that takes the operational load off healthcare teams so they can focus on patient care, and they’re growing fast.

You’ll own marketing from zero. Brand, narrative, demand gen, ABM, product marketing, events, the lot. You’ll work shoulder-to-shoulder with the founders daily, shape how the company shows up to the market, and build the team after the next raise. Clear path to VP Marketing.

This is for a builder, not a manager waiting on a playbook.

What you’ll be doing

• Own and build the brand narrative and public identity from scratch, with the founders
• Set and run the inbound strategy and pick the right channels to reach the right buyers
• Run ABM campaigns into target accounts alongside the BD team
• Manage content and vendor relationships to ship assets, social, and collateral
• Own event and conference logistics across a busy schedule, and find new opportunities

What they’re looking for

• B2B marketing experience (3-5 yrs) with strategic instinct, knowing where to focus first
• Healthcare OR startup experience, plus the flexibility to work across every function
• An individual contributor who thrives without a playbook and figures it out
• Brand-first thinker who can turn product value into sharp messaging
• Someone ready to be in the NYC office 5 days a week

Why join

• First marketing hire with a genuine path to VP
• Founder-led, tight-knit in-person team
• Fully covered healthcare, flexible time off, commuter benefits, daily team lunches
• Meaningful early-stage equity

If you’ve built a marketing function from scratch at an early-stage company and want to own it end-to-end, get in touch for a fast response.