Executive Personal & Brand Assistant

Executive Personal & Brand Assistant

Innovative Wellness Consulting (IWC) & Manifest Apothecary

Status: Full-TimeWork Arrangement: HybridCompensation: $25-$30/hour, depending on experienceLocation: Los Angeles AreaSchedule: Primarily Monday-Friday with flexibility for events, professional travel, and occasional evenings/weekendsIntroductory Period: 90 days

About the Role

Innovative Wellness Consulting is seeking a highly organized, proactive, resourceful, and trustworthy Executive Personal & Brand Assistant to work closely with its Founder and support the continued growth of IWC, Manifest Apothecary, publications, trainings, speaking engagements, and related professional initiatives.

This is a dynamic, hands-on position for someone who enjoys making things happen.

The ideal candidate is equally comfortable managing an executive calendar, drafting an email, coordinating international travel, reaching out to a bookstore, preparing a presentation, supporting a professional training, taking photos at an event, transporting products to a pop-up, or handling an errand that allows the Executive to remain focused on higher-level priorities.

The purpose of this role is simple: reduce the Executive’s administrative and logistical load while helping move opportunities and ideas into action.

What You’ll DoExecutive & Personal Support

• Manage the Executive’s calendar, scheduling, appointments, meetings, deadlines, and designated email communications.
• Draft routine emails, correspondence, basic documents, meeting materials, itineraries, and other first drafts for Executive review and finalization.
• Track action items and proactively follow through on outstanding commitments.
• Coordinate transportation, reservations, meals, appointments, and other logistics during busy workdays.
• Complete reasonable business and personal errands, including occasional pet-related support.
• Handle confidential business and personal information with a high degree of discretion.

Travel, Conferences, Speaking & Trainings

• Coordinate domestic and international travel, including flights, trains, hotels, ground transportation, registrations, itineraries, and reservations.
• Maintain the Executive’s secure travel profile, including authorized passport, Known Traveler Number, loyalty program, and travel-preference information.
• Support conferences the Executive attends as well as conferences, trainings, book events, and engagements where she is presenting or facilitating.
• Travel with the Executive for selected engagements when onsite support is needed.
• Provide home-base support when the Executive is traveling and the Assistant remains in Los Angeles.
• Help anticipate practical needs so travel and professional appearances are organized and comfortable.
• Support presentation and training technology, including tech checks, screen sharing, slide advancement, links, materials, virtual platforms, and routine troubleshooting.
• Remain reasonably flexible across time zones when time-sensitive support is needed during professional travel.

Books, Brand & Business Development

• Help develop and coordinate book tours, book signings, author appearances, and related promotional opportunities.
• Research and contact bookstores, retailers, conferences, podcasts, organizations, wellness spaces, and other potential partners.
• Track outreach and follow opportunities through booking and completion.
• Support PR, marketing, speaking, training, and brand-visibility initiatives.
• Help identify opportunities to expand the reach of IWC, Manifest Apothecary, books, trainings, and other offerings.
• Support Amazon store activities and self-published book distribution through IngramSpark.
• Coordinate book and product inventory for events, signings, pop-ups, speaking engagements, and travel.

Events & Content

• Serve as the Executive’s primary logistics lead for designated events and appearances.
• Coordinate event checklists, materials, setup, products, books, displays, and onsite needs.
• Provide day-of direction to temporary staff, volunteers, contractors, or other event helpers.
• Capture quality photos and short-form video for social media, marketing, and PR.
• Track important contacts, leads, sales opportunities, and post-event follow-up.
• Help ensure the Executive can focus on speaking, teaching, signing, networking, and relationship building rather than managing event logistics.

**Who We…