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Group Field Marketing Manager, THV

  • Source: Workday
  • Edwards
  • $145,000 to $205,000 /yr
  • On-site
  • Richmond
  • Full-Time
  • Senior

Job Description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you’ll make an impact:

  • Collaborate with US Sales Team: Partner with the US sales team and leadership within the assigned geography to strengthen market positioning and support sales growth.
  • Primary Contact: Serve as the primary contact for designated areas, providing rapid responses, competitive assistance, and connecting with appropriate internal stakeholders and partners.
  • Build Relationships: Develop relationships with cross-functional partners supporting US field sales (GHER, medical affairs, clinical marketing, therapy development). Guide US sales teams on maximizing the impact of programs and strategies to fortify leadership and growth.
  • Data Presentation: Understand and present complex data sets and marketing messages to the US field team, customers, and other key stakeholders.
  • Marketing Representation: Represent the marketing team and provide product expertise at local/regional presentations to diverse audiences.
  • Collaborate with Marketing Teams: Partner with in-house marketing and collaborate with field marketing colleagues to share best practices and align strategies with organizational objectives.
  • Training and Messaging: Provide local training and reinforce messaging for strategic growth and marketing initiatives, including product launches, indication changes, and field assets generated by the in-house team.
  • Event Participation: Attend major meetings and congresses, support the marketing team at key sessions and in the Edwards booth.
  • Internal Representation: Represent marketing at key internal stakeholder meetings and regional sales meetings and reviews.

What you’ll need (Required):

  • Bachelor’s Degree in a related field with 10 years of experience based on Edwards criteria
  • Master’s Degree or equivalent in a related field with 8 years of experience working in sales, marketing, or healthcare industry based on Edwards criteria preferred
  • This role is a remote role in the Mid-Atlantic, region of the United States to support our sales team in that location
  • Travel 30-40%

What else we look for (Preferred):

  • Experience: Downstream marketing and/or sales experience.
  • Technical Skills: Proven expertise in Microsoft Office Suite.
  • Communication Skills: Excellent documentation, communication, and interpersonal relationship skills, including negotiating and relationship management, with the ability to drive achievement of objectives.
  • Expertise: Recognized as an expert in own area with specialized depth within the organization.
  • Marketing Knowledge: Expert understanding of marketing concepts and principles.
  • Market Analysis: Ability to assess and understand market share, pricing, ASPs, and competitive dynamics.
  • Clinical Knowledge: Strong clinical knowledge and experience, particularly in areas where Edwards’ products are used or intended to be used. Understand the purchasing process and challenges for product adoption in complex healthcare networks.
  • Professional Interaction: Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate management levels.
  • Priority Management: Ability to manage competing priorities in a fast-paced environment.
  • Project Consultation: Consult in project settings within specific marketing areas.

Aligning our overall business objectives with performance, we offer competitive salaries, performance-b…

Skills

  • workday
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