Fashion Content Writer
- Source: LinkedIn
- Tailorworks Private Limited
- On-site
- Delhi
- Full-Time
- Mid level
Job Description
Job Description – Fashion Content Writer
Position: Fashion Content Writer
Department: Marketing / Creative
Location: Delhi NCR
Employment Type: Full-Time
Experience: 1–4 Years
About Tailorworks
At Tailorworks, we don’t just stitch outfits we craft identities.
As a premium bespoke tailoring brand serving both B2B and B2C clients, we are redefining luxury tailoring through creativity, precision, craftsmanship, and innovation. From timeless tailoring to contemporary fashion, every outfit we create has a story and we want you to help us tell it.
If fashion, storytelling, luxury, and digital content excite you, this is an opportunity to be part of a fast-growing brand where creativity meets craftsmanship.
Role Overview
We are looking for a creative, fashion-conscious, and trend-driven Fashion Content Writer who can bring our designs, collections, and brand story to life through compelling content.
From an Instagram caption that makes someone stop scrolling to a website article that builds brand credibility, your words will play an important role in shaping how our audience experiences Tailorworks.
The ideal candidate should have a strong command of English, a sharp understanding of fashion and luxury audiences, and the ability to turn visual concepts into engaging stories.
Key Responsibilities
- Fashion & Brand Content
Create engaging, high-quality, and brand-aligned content for:
* Instagram and other social media platforms
* LinkedIn and B2B communication
* Website pages and landing pages
* Fashion blogs and editorial articles
* Email campaigns and newsletters
* Marketing campaigns and creative assets
- Fashion Storytelling
* Develop fashion-forward storytelling around collections, designs, fabrics, craftsmanship, and styling.
* Create content that communicates the inspiration and story behind our designs.
* Translate fashion concepts and visual ideas into compelling written narratives.
* Stay updated with current fashion, luxury, lifestyle, and social media trends.
- Social Media Content
* Write creative captions, campaign copy, hooks, taglines, and short-form content.
* Develop content ideas based on current social media trends and audience behaviour.
* Collaborate with the creative team to ensure written content complements visual storytelling.
* Understand what makes fashion and luxury content engaging and shareable.
- Collection & Campaign Communication
Create content for:
* New collection launches
* Seasonal campaigns
* Product and design features
* Client experiences and testimonials
* Designer stories
* Fashion trends and styling content
* B2B brand communication
* Special campaigns and brand initiatives
- Website & SEO Content
* Write informative and engaging website content and fashion articles.
* Apply basic SEO principles, including keyword usage, readability, headings, and content structure.
* Research fashion-related topics and identify relevant content opportunities.
* Maintain a balance between SEO requirements and a premium, editorial brand voice.
- Cross-Functional Collaboration
Work closely with:
* Fashion Designers
* Marketing & PR Team
* Social Media Team
* Photography & Photoshoot Team
* Creative Team
* B2B & B2C Teams
Collaborate with different teams to understand the story behind each collection, campaign, and client experience.
Key Requirements
* Strong command of written English is mandatory.
* Excellent storytelling and creative writing skills.
* Genuine interest in fashion, styling, luxury, and lifestyle brands.
* Ability to write content that is creative, crisp, sophisticated, and engaging.
* Strong understanding of social media trends and audience psychology.
* Ability to adapt writing style according to different platforms and audiences.
* Basic understanding of SEO content writing.
* Strong attention to grammar, vocabulary, tone, and detail.
* Prior experience in fashion, luxury, lifestyle, media, advertising, or content writing will be preferred.
What We’re Looking For
We are looking for someone who:
* Can turn a simple outfit into a story people want to read.
* Has a natural flair for words and a strong creative instinct.
* Understands the language and mindset of a premium/luxury audience.
* Has a strong aesthetic sense and can appreciate fashion beyond just trends.
* Can write both short-form social media content and long-form editor…
Skills
- ncr
- crisp
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