SEO Content Writer – Automotive (Cars & Bikes)

Position Summary

• Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
• Experience Required: 2-3 years
• Compensation: 3-4 LPA
• Employment Type: Full-Time, Permanent (Work from Office)
• Preferred Joining: Immediate
• Working days: 5 days (Monday to Friday)
• Employment type: Full-time Permanent
• Role type: Individual Contributor
• Selection process: In-person interview at the Head Office, Delhi (
• Opportunity to work with a brand with nearly four decades of industry presence

About the Role

We are looking for a detail-oriented SEO Content Writer with a strong understanding of the automotive industry and modern search optimization techniques.

The ideal candidate should be able to create high-quality, user-focused, SEO- and GEO (Generative Engine Optimization)-friendly content that performs well on search engines while also being suitable for AI-powered search experiences.

The writer will be responsible for creating and maintaining accurate, engaging, and well-researched content related to cars and motorcycles across multiple website sections.

Key Responsibilities

The selected candidate will create and maintain content for the following:

• Write automotive blogs and third-party guest posts designed to attract organic traffic and generate backlinks.
• Write SEO-friendly Brand Introduction content and Brand FAQs.
• Update brand information whenever required.
• Write SEO-optimized introduction content for category pages such as News, Reviews, Brand Pages, etc.
• Write comprehensive Model Overview content, short Model Introductions, Model FAQs, and Pros & Cons.
• Write preview articles for upcoming cars and bikes, covering expected launch dates, specifications, features, prices, competitors, and market expectations.
• Create compelling Meta Titles and click-worthy Meta Descriptions.
• Ensure content accurately matches search intent.
• Identify and improve topical relevance and internal linking opportunities.
• Regularly update existing content based on the latest automotive developments and information.

Content Requirements

The writer should be able to create content that is:

• SEO-friendly
• GEO (Generative Engine Optimization)-friendly
• User-first and search-intent focused
• Original and plagiarism-free
• Factually accurate
• Easy to read and well-structured
• Optimized for featured snippets and AI-powered search
• Updated according to the latest automotive developments

Required Skills & Qualifications

• Excellent written English and communication skills.
• Strong knowledge of on-page SEO.
• Good understanding of keyword research and search intent.
• Familiarity with GEO/AI search optimization.
• Ability to simplify technical automotive information for readers.
• Strong research and fact-checking skills.
• Excellent proofreading and editing abilities.
• Knowledge of Google Search guidelines and E-E-A-T principles.
• Ability to take ownership of content quality and continuously improve existing content.
• Comfortable handling large volumes of automotive content.
• Strong interest and/or working knowledge of the automotive industry, including cars and motorcycles.

Selection Process

Shortlisted candidates may be asked to complete a writing assessment involving:

• One vehicle Model Overview
• One set of Model FAQs
• One automotive Guest Post article

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• How many years of experience do you have as SEO Content Writer

• This is work from office role based in Okhla Phase 3, Delhi. Are you comfortable with the location and work-from-office situation?
• If shortlisted, you’ll need to interview with us at our Delhi office on a weekday (Monday to Friday). There won’t be any virtual interviews or assessments. Does this work for you?
• Have you applied with an updated CV?

It should have details of
→ your current job /KRAs,
→ timelines i.e. Start month + year & end month + year for employment
→ and start + end year for education?
Are you in Delhi NCR right now?

• What is your current location? Where are you presently situated?

• This is an individual contributor role. Are you ok with this?

• What is …