Sr. Director, Product Marketing

**Who We Are** For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers’ needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.

Sr. Director, Product Marketing **Who We Are** Commerce is changing fast: AI agents are starting to shape which products get discovered, recommended, and bought, and the brands and retailers who adapt quickest will have the advantage. SPINS brings deep category and retail intelligence to this shift: attribute data, retail measurement across hundreds of retailers, and 30 years of insight into the values-based consumer, the growing group of shoppers who prioritize wellness, social responsibility, and sustainability. Through recent acquisitions and product investment, we’ve grown from a data and insights company into a broader CPG growth and innovation platform spanning commerce enablement, media, measurement, and AI-powered discovery, connecting insight to action across the path to purchase.

The Opportunity We’re looking for a Sr. Director of Product Marketing to lead marketing for the products shaping our next chapter, and to help define the categories they compete in.

This isn’t a caretaker role. Our newest platforms (AI-powered product discovery, agentic commerce readiness, connected commerce enablement) are creating markets that didn’t exist two years ago, and well-funded AI-native competitors are moving fast. We’re looking for a leader who has built a category story before and can do it at the pace the AI era demands, while keeping our established products differentiated and growing.

Leading the Product Marketing team, the Sr. Director sits at the intersection of product, marketing, and sales: turning product capability into customer value, shaping strategy through market insight, and equipping go-to-market teams to build pipeline and win, across a portfolio that spans established leaders and zero-to-one launches.

**What You’ll Do** Define Categories, Not Just Products

• Lead the market narrative for how AI and agentic commerce are reshaping how brands get discovered, chosen, and bought.
• Craft positioning that works on two fronts: differentiating our emerging AI products from fast-moving startups, and our established platforms from legacy incumbents.
• Shape how products come together into a customer-centric portfolio story, with messaging tailored to the segments and industries we serve.

Lead the Product Marketing Team

• Lead, inspire, and develop the PMM team as SPINS scales into new markets, modeling AI-native ways of working and using AI to accelerate what the team delivers.
• Build a culture of strategic thinking and high performance; recruit, mentor, and grow talent whose influence extends across the company.

Drive GTM Strategy and Market Intelligence

• Own product marketing strategy across the portfolio, balancing investment between scaling new platforms and extending established leaders.
• Build a GTM engine suited to our pace: fast, repeatable launches, product-led growth alongside enterprise sales, and narratives that scale with the portfolio.
• Bring customer and market insight back into product strategy, pressure-testing new ideas and spotting the next category opportunity.
• Become the internal expert on our buyers, including the new ones our AI products are creating, and track the competitive landscape through win/loss analysis and buyer research.

Enable Pipeline and Revenue Growth

• Arm Sales and Customer Experience with the insights, messaging, and assets, including ROI narratives, needed to build pipeline and close deals.
• Deliver enablement that works: playbooks, battlecards, co…