Executive Assistant - eCommerce Operations

About Groove

Groove Pillows exists to help people sleep more comfortably and wake up feeling their best. Through carefully developed products and straightforward advice, we make it easier for customers to find solutions that genuinely work for them.

We’re a UK founded, DTC scale-up built on high standards, thoughtful decision-making and a commitment to doing right by our customers. Every product, process and improvement is guided by the same goal: delivering a better sleep experience from start to finish.

Company Culture

Groove is a small yet established remote team that offers true flexibility in return for a strong sense of ownership and accountability. People are trusted to manage their work independently, contribute ideas and take responsibility for driving the best outcomes. Within our long-tenure team we’re proud of our low-friction culture and we believe the best business outcomes stem from a healthy work-life balance and our team bringing their true selves to work.

About the role

We’re hiring an Executive Assistant to work directly with our Founder and Managing Director; an engaged and diligent right hand to support us across multiple departments of the business. As in any true scale-up, projects and opportunities can crop up fast and therefore this role leans more operational than administrative as you respond to whatever keeps the business moving.

The role will touch almost every corner of the business, but as a guide, you could expect to be involved in the following:

• Manage calendars, inboxes and day-to-day admin for the Founder and MD
• Oversee routine HR tasks such as onboarding and people ops
• Manage legal, supplier & logistics admin and support in related business change projects
• Support the digital team with general ecommerce & marketing research
• Drive momentum in company-wide projects, using comms, minutes & project tools

About You

An experienced EA, Chief of Staff, Head of Operations or similar (3+ years)

• Excited by the pace and variety of a startup - this isn’t a rigid, corporate role
• EA experience in an ecommerce or digital environment
• Trustworthy & great with people, balancing warmth with professionalism

Role Specifics

• Fully Remote, on EU Timezone
• 18-20 hours per week, flexible over 4+ days
• 6 month initial freelance contract, with a view to permanent employment

Application Process

To apply, please email us your CV, with a cover letter explaining your interest in joining Groove.

Please note:

• We are ONLY accepting applications via email: [email protected]
• Closing date 7th June 2026
• Include the word ‘lavender’ in your email to be considered for interview