Lead UI/UX Designer - Unannounced Project

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Who We Are At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK’s Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we’re proud to be part of the Zynga and Take-Two Interactive family.

Position Overview NaturalMotion Games are looking for a talented and visionary Lead UI/UX Designer to help shape the player experience for an exciting, unannounced mobile title. This role focuses on steering the end-to-end UX and UI vision, managing a talented design team, and overseeing the entire creative process from early conceptual wireframes to final technical implementation in Unreal Engine.

You will own the interface and user flows for our current unannounced project, and future titles, coordinating closely with the Art Director, Design Director, and Product Managers to ensure our UI is visually stunning, accessible, and perfectly aligned with core gameplay pillars. As a live-service game, you will champion futureproof, highly scalable UX design systems and leverage player data and frequent testing to constantly iterate and elevate the user experience during live operations.

We are looking for an experienced leader with shipped titles under their belt, a deep mastery of mobile live-ops methodologies, and a genuine passion for mentoring internal and external talent to build a versatile, world-class design team.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

What You’ll Do UX Vision

• Lead UX vision for Hacienda and future projects within the studio. Including creating and giving feedback on wireframes, prototypes and design briefs as well as presenting the UX vision to the team and external stakeholders.
• Oversee the design process from concept to implementation, ensuring high standards of quality both in early wireframe and technical implementation in Unreal Engine.
• Collaborate with product managers, developers, and other stakeholders to create cohesive and user-friendly designs.
• Utilize data and frequent testing to confirm the effectiveness of UX flows and continue to find areas of improvement throughout development and live operations.
• Develop and maintain design guidelines, standards, and best practices for the team to follow.
• Stay updated with industry trends and incorporate new design techniques and tools.
• Has strong leadership, creativity, and a deep understanding of user experience and interface design principles.

UI Vision

• Work alongside the Art Director to ensure UI art style is appealing, accessible and matches the overall Art style of the game.
• Accountable for executing the UI style at quality across all platforms.
• Support Marketing and rendering in presentation.

Design Expertise

• Collaborate with Design Director to ensure UX aligns with Design pillars and vision.
• Guide development of features and systems using deep UX/UI knowledge.
• Ensure design cohesion and best practices across the team, a…