AI Creative Designer – DTC / E-Commerce

About the Role

JW Mobile / Primo is looking for a highly talented AI Creative Designer to help build the visual world of our growing consumer brands.

We are looking for someone with excellent taste in modern DTC, fashion, travel, and lifestyle brands who is also highly skilled at using generative AI to create premium product imagery, lifestyle content, video, advertising, catalogs, presentations, and digital creative.

This is a hands-on creative role.

You will work directly with our product, design, sales, and marketing teams in our Brooklyn office, using real product samples to create content for both our direct-to-consumer business and our retail/wholesale customers.

This position is full-time and in person only. We are not considering remote or hybrid candidates.

This is not simply an AI prompting role.

We want someone who understands why one image feels like a premium brand campaign and another feels like a generic e-commerce listing.

What You’ll Create

You will help bring our products and brands to life across:

• Shopify homepage and campaign imagery
• New product launches
• AI-generated lifestyle photography
• Models carrying and wearing our products
• Airport, hotel, travel, fashion, and lifestyle scenes
• TikTok and Instagram Reels
• Meta and TikTok advertising
• Product detail page imagery and creative
• Email and SMS marketing assets
• Seasonal campaigns
• Paid social creative
• Product-focused short-form video
• Product catalogs and seasonal lookbooks
• Lifestyle imagery for wholesale and retail presentations
• Customer proposals and sales presentations
• Retailer-facing product concepts and pitch materials
• Line sheets and product storytelling
• Visual concepts that help buyers understand how a product should look, feel, and be merchandised

This person will play an important role in helping our sales team present products to major retail customers in a more visual, polished, and compelling way.

What We’re Looking For

We are looking for someone with:

• Exceptional visual taste and strong creative judgment
• A strong understanding of modern DTC brands
• A great eye for fashion, travel, accessories, and lifestyle creative
• Strong experience with AI image generation
• Strong experience with AI video generation
• Excellent Photoshop and retouching skills
• Strong short-form video editing capabilities
• Experience creating catalogs, presentations, lookbooks, or sales materials
• The ability to take one physical product and build a complete campaign around it
• The ability to create compelling lifestyle imagery for products that may still be in development
• The ability to maintain accurate product details when creating AI imagery
• An understanding of creative for Shopify, Meta, TikTok, and Instagram
• The ability to translate the same product into both consumer-facing creative and retailer-facing sales materials
• The ability to work quickly while maintaining a consistent brand look
• Strong attention to detail
• A collaborative mindset and ability to work closely with product, sales, design, and marketing teams
• Comfort working directly with physical product samples and making creative changes in real time

Experience with tools such as Midjourney, FLUX, Runway, Kling, Veo, Adobe Firefly, Photoshop, or similar AI platforms is important, but we care more about the quality of your work and creative taste than the exact tools you use.

The Creative Style We’re Looking For

We want creative that feels:

Clean. Elevated. Aspirational. Modern. Travel-focused. Slightly playful. Never generic.

We are looking for someone who understands how premium consumer brands build a consistent visual identity across every customer touchpoint.

That includes not only what the consumer sees online, but also how we present our products to buyers, retailers, and business partners.

Product Accuracy Matters

A major part of this position is using AI while keeping the actual product accurate.

If you are creating an image featuring one of our bags or accessories, we want the product to maintain its real:

• Shape
• Logo
• Materials
• Hardware
• Zippers
• Pockets
• Straps
• Proportions
• Color

We are looking for someone who knows how to use AI creatively without allowing the AI to redesign the product.

Portfolio Requirement

Your portfolio is the most important part of your application.

Please include examples of:

• DTC or consumer-bran…