Senior Content Writer

Company Description

MadSign Media is a creative growth partner for luxury jewelry, D2C, and high-growth Indian brands, helping them scale through integrated storytelling and performance. The company brings brand, performance, AI, and content together into a unified, data-driven system designed to deliver measurable, compounding results. Team members collaborate with ambitious clients who value innovation, experimentation, and strategic thinking. MadSign Media offers a dynamic environment where creative and analytical skills are equally important, and where content plays a central role in driving brand impact and business growth.

Role Description

The Senior Content Writer will lead the development of high-quality, brand-aligned content for web, campaign assets, and long-form pieces that support growth objectives for luxury jewelry and D2C brands. Day-to-day responsibilities include researching audiences and market trends, shaping content strategies with the marketing team, and writing clear, compelling copy for websites, blogs, email, social media, and performance campaigns. The role involves editing and refining content to ensure consistency in tone, brand voice, and messaging, as well as collaborating with designers, strategists, and performance marketers to create integrated content experiences. The Senior Content Writer will also mentor junior writers, contribute to content frameworks, and help optimize content using data and AI-driven insights. This is a full-time remote role.

Qualifications

• Strong Web Content Writing and Writing skills, with proven experience creating clear, engaging content for digital-first brands.
• Ability to develop and execute Content Strategy, aligning content plans with brand positioning and performance goals.
• Solid Research skills for understanding audiences, markets, competitors, and industry trends.
• Excellent Proofreading skills, with attention to detail, grammar, and consistency in style and tone.
• Experience working with D2C, luxury, or lifestyle brands, ideally in a fast-paced agency or growth-focused environment.
• Comfort with using analytics and AI tools to inform content decisions and optimize performance.
• Strong communication and collaboration skills, with the ability to work effectively in a remote, cross-functional team.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent practical experience.