Marketing & Brand Manager

Vaco has partnered with a client in the packaging industry located on the east side of Indianapolis, IN to hire a Marketing & Brand Manager. This is an in-office position. Role Overview

We are seeking a dynamic and versatile Marketing & Brand Manager to join our client’s team. This is a unique role - our marketing is not measured by cost-per-click metrics or direct sales attribution. Instead, your mission is brand visibility and digital omnipresence. When a prospect Googles us, scrolls LinkedIn, or browses Facebook, we want our name to show up consistently, professionally, and compellingly - so that when they’re ready to buy, we’re the first company they think of.

The ideal candidate is hands-on, adaptable, and genuinely excited about building a brand from the ground up with real creative freedom.

Key Responsibilities

Digital Presence & SEO

• Own and manage Arrow Packaging’s search engine presence across Google and other platforms
• Stay current on AI-driven search developments (ChatGPT, Claude, Copilot, Perplexity, etc.) and ensure our brand is visible in emerging discovery channels
• Monitor analytics and continuously optimize for search performance

Social Media Management

• Manage and grow Arrow Packaging’s presence on LinkedIn, Facebook, Instagram, and other relevant platforms
• Create and schedule fresh, engaging content that keeps us top-of-mind for prospects and clients
• Develop and run paid social campaigns as needed

Content Creation & Branding

• Produce high-quality content including blog posts, case studies, email campaigns, and promotional materials
• Develop sales enablement tools such as presentations, one-pagers, and leave-behinds for our sales team
• Maintain consistent branding across all internal and external touchpoints
• Manage Arrow SWAG - sourcing, ordering, and distributing branded merchandise

Lead Generation Support

• Support lead generation efforts using platforms such as ZoomInfo and Lead Forensics
• Collaborate closely with the sales team to identify opportunities and provide marketing support

Spokesperson & Presentations

• Serve as a company spokesperson - conducting facility tours for clients and prospects
• Present marketing materials and company updates to internal and external audiences
• Represent the Arrow brand with confidence, professionalism, and enthusiasm

Additional Responsibilities

• Provide occasional executive-level administrative support as needed
• Take on ad hoc projects that support overall business goals - we’re a small team and flexibility matters

What We’re Looking For

• Previous experience in marketing with knowledge and expertise in Social Media Management, Branding, SEO, Content Creation, Presentation, and Corporate Communication
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong written and verbal communication skills with an ability to present confidently to groups
• Creative thinker who can generate ideas and is open to feedback - including hearing ‘no’ from time to time
• Adaptable and hands-on; comfortable wearing multiple hats in a small marketing environment
• Thrives in a fun, casual, culture
• Self-starter who can manage multiple projects without constant direction
• Familiarity with tools such as Canva, HubSpot, and ZoomInfo is a plus

Compensation & Benefits

• Competitive salary commensurate with experience
• 401(k) with company match
• Health insurance
• Paid time off (PTO)
• Strong employee appreciation culture with regular recognition initiatives

Work Environment

This is a 100% on-site position. You’ll be working directly alongside our sales team and senior leadership in a collaborative, open environment where your ideas have room to grow. If you’re looking for a place where you can make a real impact, build something meaningful, and actually enjoy coming to work - this might be exactly what you’ve been looking for.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this…