Campaign Marketing Manager

Job Description

The Campaign Marketing Manager leads campaign planning, audience strategy, messaging development, and performance insight across marketing initiatives. This role owns the strategic structure behind campaigns, including content priorities, channel planning,
center-level playbooks, outreach strategy, and cross-functional coordination needed to support awareness, engagement, recruitment, events, and referral growth. This position partners closely with the Marketing Operations Manager, internal stakeholders, and external resources to ensure campaigns are clearly defined, effectively prioritized, and aligned with organizational goals.

Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Campaign Strategy & Planning

• Lead campaign strategy across assigned initiatives, including defining objectives, audiences, key messages, offers, calls to action, timing, and channel mix.
• Develop campaign briefs and high-level plans that outline what marketing activities are needed, when they should happen, and how they support business goals.

Content Planning & Messaging Leadership

• Own messaging strategy and content direction across campaigns, including defining themes, narratives, and communication priorities for blogs, emails, social media, landing pages, videos, outreach materials, and event communications.
• Draft and edit strategic content as needed while guiding content contributors on tone, messaging, and priorities.

Content Calendar

• Own the strategic view of the marketing calendar by determining campaign sequencing, launch priorities, promotional timing, and content needs across major initiatives.
• Ensure campaign plans are realistic, aligned to business priorities, and coordinated across channels and service lines.

Audience, Center, & Local Marketing Strategy

• Develop audience strategies and localized marketing playbooks to support varied center needs, market characteristics, and business objectives.
• Identify differentiated approaches for locations based on brand positioning, referral dynamics, community profile, reputation trends, and growth opportunity

Outreach & Partnership Strategy

• Develop outreach strategies for community initiatives, referral-building efforts, recruiting campaigns, partnership activations, and market awareness programs.
• Define target groups, communication approach, messaging priorities, and success measures for outreach-based campaigns.

Events, Trade Shows, & Recruitment Campaign Strategy

• Lead the strategic planning for trade shows, career fairs, recruiting campaigns, and local event marketing, including defining objectives, attendee experience, core messaging, promotional approach, and follow-up strategy.
• Ensure each initiative connects to larger brand and growth priorities.

Reputation, Insights, & Performance Analysis

• Own strategic reporting and insight development across campaigns, centers, and reputation channels.
• Analyze campaign results, review trends, audience response, and center-level performance patterns to identify opportunities, recommend improvements, and guide future strategy.

Cross-Functional Marketing Leadership

• Partner with operations, recruiting, center leaders, and other internal stakeholders to align campaign priorities with operational readiness, community engagement goals, and organizational initiatives.
• Provide clear strategic direction to the Marketing Operations Manager and other contributors to support effective execution.

Other Duties
Please note, this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Skills & Qualifications

Required Competencies, Education, and Experience

• Minimum of five years of marketing experience
• Experience leading multi-channel campaign strategy and content planning
• Strong writing, editing, messaging, and communication skills
• Experience developing campaign briefs, audience strategies, and marketing plans
• Ability to analyze performance and translate findings into actionable recommendations
• Strong project prioritization and cross-functional collaboration skills

Preferred Competencies, Education, and Experience

• Bachelor’s degree in Marketing, Communications, …