BANK OF AMERICA: AI CONTENT STRATEGIST – SR. MARKETING DIRECTOR

Role: AI Content Strategist – Sr. Marketing Director

This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

Content is at the core of Bank of America’s business approach, with high regard and demand for content programming across the company. The Content Marketing Center of Excellence supports across lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, the Content Marketing Center of Excellence is seeking an AI Content Strategy & Enablement Lead to help define how content strategy, content marketing, and content experiences evolve in an increasingly AI-powered landscape while also serving as the Content Strategy Lead for the Consumer line of business.

This role requires a strong content strategist with practical AI experience and a deep understanding of how large language models, evolving discovery behaviors, and changing customer expectations are reshaping content marketing. The successful candidate will help modernize content strategy and operations through AI-enabled approaches, develop scalable frameworks and best practices, and help guide how the organization adapts its content marketing practices for an AI-driven world. The ideal candidate is a strategic thinker, AI early adopter, and hands-on operator who can navigate ambiguity, influence stakeholders, and drive execution within a complex, matrixed organization.

For full details on this position and to apply, go to: FULL DESCRIPTION