Director, Creative Strategy & AI Innovation

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands, everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

The Opportunity Join Studio, Adobe’s in-house creative agency, where creativity, culture, and business strategy converge. Studio delivers high-visibility, global work across brand platforms, flagship campaigns, keynotes, product launches, films, and culturally resonant digital experiences.

As Director, Creative Strategy & AI Innovation , you will lead the strategic engine of Studio connecting creativity, product, audience, and emerging technology. Operating at the intersection of Product, Marketing, and Innovation, you will ensure that the work is not only creatively compelling, but deeply aligned to customer needs, product truth, and Adobe’s broader AI vision, translating product innovation into stories that people understand, value, and adopt.

This role goes beyond traditional creative strategy. You will define how insight, technology, and creativity come together, shaping platform ideas that are grounded in real audience understanding and unlocked by new capabilities in AI. You will help the organization move from making campaigns to building enduring, intelligent creative systems that evolve with the product and the customer.

You bring a deep understanding of modern audiences, especially creators and the communities they build and how culture moves through participation, not just messaging. You will ensure our work is not only seen, but adopted, remixed, and shared, designing platforms that creators want to engage with and build upon.

You will work in close partnership with the VP of Creative to shape the strategic direction of Studio, ensuring ideas are aligned to creative ambition, product innovation, and long-term brand impact. You will partner closely with Creative, Production, Product, and Marketing leadership to translate complex inputs from product capabilities to audience insight into clear, compelling strategic direction and product narratives. This role defines the strategic direction of the work, partnering closely with Production & Program leadership on execution and with Content Operations on systems and workflows.

What You’ll Do

• Lead the development of creative and communications strategy across high-impact brand platforms, campaigns, and product storytelling ensuring product innovation is translated into clear, compelling, and culturally relevant narratives
• Act as the connective tissue between Product, Marketing, and Creative, ensuring all work is grounded in customer insight, product truth, and business priorities
• Define and articulate clear strategic narratives that inform and inspire creative direction, from initial brief through execution
• Ensure all work ladders back to a deep understanding of audience needs, behaviors, and cultural context — with a particular focus on creators and their communities
• Define how Adobe shows up for creators identifying opportunities to build platforms, tools, and narratives that enable participation, co-creation, and community growth
• Shape work that is designed for engagement, not just exposure creating ideas that invite interaction, remixing, and cultural momentum.
• Develop platform ideas that are designed to scale across brand, product, and performance channels, creating consistency and long-term value
• Partner with Product and Innovation teams to align creative strategy with Adobe’s AI roadmap and emerging capabilities
• Identify opportunities where AI can unlock new forms of creativity, storytelling, personalization, and content generation
• Define how AI shapes not only execution, but the strategic approach to creativity—informing insight, ideation, and adaptive content systems
• Translate complex technologies and product capabilities into clear, compelling, human-centered stories that drive understanding, relevance, and ado…