Marketing Manager

Job Type

Full-time

Description Job Title: Marketing Manager

Department: Marketing

Location: Carmel, IN; Hybrid (2 days/ week in office)

Reports To: SVP, Marketing & Chief Executive Officer

Raising the Standard Some roles are about filling a seat. This one is about raising a standard.

At Trinitas, we look for professionals who take ownership naturally, who care about precision, follow-through, and the impact their work has on others. If you hold yourself to a high bar even when no one is watching, you’ll likely feel aligned here.

Why This Role Matters This role exists to ensure that marketing across the portfolio is consistent, intentional, and aligned with brand standards and target customer expectations.

The work directly supports property performance and brand integrity by strengthening social media execution, improving marketing quality at the property level, and ensuring alignment between corporate strategy and on-site execution.

When this role is performed well, marketing efforts are cohesive, effective, and clearly connected to leasing outcomes—while leadership is supported with the structure and coordination needed to operate at a high level. You won’t just execute marketing tasks—you’ll help define and uphold the standard.

What It Means To Work The Trinitas Way Our values guide how we operate every day.

Develop with Purpose & Passion In this role, you will:

• Translate brand positioning and target customer insights into clear, actionable marketing direction across properties
• Continuously evaluate marketing performance and identify opportunities to improve engagement, consistency, and effectiveness

Act with Extreme Ownership In this role, you will:

• Own the performance and quality of property-level social media and marketing execution
• Proactively identify gaps in brand alignment and drive solutions through to resolution

Do the Right Thing In this role, you will:

• Ensure all marketing communications reflect approved brand standards and company expectations
• Maintain professionalism, discretion, and sound judgment while supporting executive priorities and confidential matters

Core Responsibilities The following represent the essential functions of the role and must be able to be performed with or without reasonable accommodation:

• Evaluate and oversee property-level social media accounts to ensure consistency, quality, and alignment with brand and target audience
• Own performance metrics across social channels, including engagement, growth, and content effectiveness
• Define messaging, positioning, and content strategy to improve relevance and alignment with leasing objectives
• Maintain and manage a centralized content calendar aligned with company initiatives and milestones
• Conduct audits across social media, websites, listings, and collateral to ensure brand compliance
• Provide clear direction and guidance to on-site teams, holding them accountable to brand standards and marketing best practices
• Support corporate marketing efforts through content development, coordination, and communication alignment
• Oversee and guide lifestyle photo/video shoots to ensure alignment with brand and customer positioning
• Identify recurring marketing gaps and recommend actionable improvements
• Establish and monitor key performance metrics and provide strategic recommendations
• Serve as a day-to-day resource for property teams on marketing execution

Executive Support Responsibilities (10-15 hours/ week):

• Manage and coordinate the CEO’s calendar, priorities, and scheduling
• Conduct daily check-ins to align on priorities and follow-ups
• Coordinate logistics for meetings, events, travel, and key engagements
• Maintain organized and confidential executive documentation
• Provide administrative and logistical support as needed
• Perform other related duties as assigned.

What Success Looks Like After 6–12 months in this role:

• Property-level marketing is consistent, aligned, and measurably improving in performance
• On-site teams demonstrate stronger adherence to brand standards and marketing expectations
• Social media channels show clear growth in engagement and effectiveness
• Executive operations run smoothly with proactive coordination and minimal friction

Success here is measured not only by output but by the trust you build. …