Senior AI/ML Engineer – GEO/AEO ( GB05 )

Roles & Responsibilities

• Design, develop, and deploy production-grade AI/ML and Generative AI solutions .
• Drive GEO, AEO, and SGE initiatives to improve visibility and discoverability across AI-driven search and generative interfaces.
• Optimize content, data, and digital experiences for AI-powered search, conversational queries, and LLM-based experiences .
• Develop and implement solutions using LLMs, NLP, semantic search, embeddings, RAG, vector databases, and information retrieval .
• Analyze search intent, AI-generated responses, retrieval patterns, citations, ranking signals, and content discoverability to identify optimization opportunities.
• Build experiments, evaluation frameworks, and measurement approaches to assess GEO/AEO effectiveness and AI search performance .
• Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams to translate business requirements into scalable AI solutions.
• Monitor AI/ML solution performance and continuously optimize accuracy, relevance, latency, scalability, and user experience .
• Stay updated with developments in Generative AI, AI Search, LLMs, GEO, AEO, SGE, and emerging search technologies .

Ideal Candidate

1 Strong AI/ML Engineer profile with experience in GEO work

2 Mandatory (Experience 1): Must have 5+ years of experience in rank modelling for GEO

3 Mandatory (Experience 2): Must have 5+ year of experience in GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or SGE (Search Generative Experience), including optimizing for AI-driven search interfaces, conversational queries, and generative search experiences.

4 Mandatory (Experience 3): Must have hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems

5 Mandatory (Skills 1): Deep understanding of how modern search engines and AI-driven systems rank and generate responses, including semantic search and entity-based optimization

6 Mandatory (Skills 2): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked

7 Mandatory (Skills 3): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)

8 Mandatory (Education) - B.Tech or Dual degree (Btech and Mtech or Integrated Msc/MS) from Tier 1 Engineering Institutes (IITs, NITs, VIT, BITS, DTU, NSUT)

9 Mandatory (Company) - Only Top product companies with high scale (Tier2 companies wont be considered)