Marketing Manager

Job Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, increase conversions, and support business growth. Your expertise in digital marketing tools, content creation, and campaign management will be essential to achieving measurable success. Join us to craft innovative campaigns that captivate audiences and deliver impactful results in a fast-paced environment!

Responsibilities

• Develop, implement, and optimize integrated marketing campaigns across digital platforms including social media, email, paid advertising, and search engines.
• Manage paid advertising campaigns on platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media advertising channels to maximize ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, SEO-friendly, and aligned with brand standards.
• Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and marketing automation platforms to track campaign performance and identify opportunities for improvement.
• Create compelling content for various channels including blogs, social media posts, email newsletters, and landing pages while maintaining brand voice.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user experience enhancements to boost lead generation and sales.
• Manage social media marketing efforts by planning content calendars, running targeted advertising campaigns, and engaging with followers across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
• Coordinate with sales teams on B2B marketing initiatives and support e-commerce strategies through paid search marketing (SEM) and performance marketing techniques.
• Set up digital marketing campaigns using tools like Google AdWords and SEM best practices to ensure effective reach and engagement.
• Track performance metrics through web analytics reporting to refine strategies continuously and demonstrate ROI.

Experience

• Proven experience in digital marketing or related roles with a strong understanding of SEO tools, paid advertising campaign management, social media marketing, and web analytics reporting.
• Hands-on experience with website management platforms such as WordPress or similar CMS (Content Management Systems).
• Proficiency in Adobe Photoshop, Adobe Creative Suite (including Illustrator), HTML/CSS basics, JavaScript fundamentals, SQL knowledge is a plus for technical proficiency.
• Demonstrated success in managing paid advertising campaigns across multiple channels including Google Ads (Google AdWords), Facebook Advertising, and other paid media platforms.
• Strong copywriting skills combined with content creation expertise for diverse digital formats.
• Familiarity with marketing automation tools for campaign setup and performance tracking.
• Ability to analyze data effectively using Google Analytics or similar tools to inform strategic decisions.
• Experience working within e-commerce environments or B2B markets is advantageous.

Join us as a Marketing Manager if you’re passionate about crafting innovative digital campaigns that inspire action! Bring your expertise in performance marketing, technical proficiency in web analytics/reporting tools, and creative flair to help us reach new heights in brand visibility and customer engagement!

Pay: $66,681.27 - $80,304.32 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person