Marketing Communications Manager
- Source: Indeed
- Shepherd's Center of Hamilton County
- from $56,160 /yr
- Hybrid
- Indiana, United States
- Senior
Job Description
Reporting to the Director of Development and Communications, the Marketing & Communications Manager is responsible for increasing community awareness, engagement, and support for the organization’s mission through strategic marketing, storytelling, social media management, photography, videography, and event promotion. This position serves as the primary marketing and communications professional for the organization and works collaboratively with staff to communicate impact, strengthen the organization’s brand, and increase participation in programs, fundraising events, volunteer opportunities, and community initiatives.
Success in this role is demonstrated through consistent, engaging communications; a strong and active social media presence; compelling visual storytelling; effective promotion of organizational events and programs; high-quality marketing materials; and increased public awareness of the organization’s mission and services.
This position works collaboratively across all organizational programs and departments to identify, capture, and communicate the stories, achievements, and impact of the organization’s work. The Marketing & Communications Manager partners with staff to promote programs, support fundraising initiatives, increase community engagement, and ensure the organization’s mission is consistently represented across all communication channels. As part of a small nonprofit team, this position is expected to be creative, organized, adaptable, self-directed, and willing to support organizational priorities as needed.
Position Hours: 15-20 hours per week and whether the position is non-exempt hourly position
Essential Responsibilities
Social Media Management
* Develop, implement, and manage the organization’s social media strategy across all major platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and other emerging channels.
* Create, produce, and publish engaging multimedia content including photography, videography, graphics, reels, stories, short-form videos, and written content that reflects the organization’s mission and impact.
* Develop and maintain a strategic monthly content calendar aligned with organizational priorities, fundraising campaigns, programs, and community events.
* Monitor social media engagement, respond to comments and messages as appropriate, and foster meaningful online community engagement.
* Grow the organization’s digital audience through creative storytelling, video content, and strategic engagement.
* Analyze social media performance and provide recommendations for continuous improvement.
* Stay current with evolving social media trends, platform updates, and best practices to maximize reach and engagement.
Marketing & Communications
* Develop and execute integrated marketing campaigns that increase awareness of the organization’s mission, programs, services, fundraising initiatives, volunteer opportunities, and community impact.
* Design professional digital and print marketing materials, including brochures, flyers, newsletters, annual reports, event collateral, advertisements, and promotional pieces.
* Write compelling website content, email campaigns, press releases, blog articles, and organizational announcements.
* Produce original photography and videography that authentically captures the organization’s programs, participants, volunteers, events, and community impact.
* Edit photographs and video content for use across social media, websites, presentations, email marketing, and promotional campaigns.
* Collect and share stories, testimonials, and success stories that inspire community engagement and donor support.
* Collaborate closely with program staff to identify opportunities for storytelling, content creation, and promotion of organizational programs and services.
* Regularly visit program locations and participate in activities to capture authentic stories, photography, video, and participant experiences that highlight the organization’s impact.
* Partner with leadership and staff to develop marketing strategies that support organizational goals across all departments.
* Ensure all marketing and communications maintain a consistent brand identity and messaging.
Event Marketing & Community Engagement
* Develop and execute promotional campaigns for fundraising events, community programs, volunteer opportunities, and special initiatives.
* Attend organizational events…
Skills
- Canva
- google-workspace
- workspace
- Mailchimp
- constant-contact
- adobe-indesign
- WordPress
- google-analytics
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