Marketing and Communications Manager

Primary Responsibility

The Marketing and Communications Manager is responsible for creating compelling content across multiple platforms—including newsletters, email campaigns, websites, social media, and digital marketing channels—to communicate the value of membership and promote programs, services, education, advocacy, and events.

Working collaboratively across all departments, the Marketing and Communications Manager serves as a trusted communications partner, ensuring messaging is timely, accurate, engaging, and aligned with organizational goals and brand standards.

Essential Responsibilities

1. Content Strategy and Development

• Develops and executes an annual content strategy supporting organizational priorities and member engagement.

• Writes, edits, and produces compelling content for:

• Member newsletters

• Broker communications

• Email marketing campaigns

• Website articles

• Social media

• Press releases

• Marketing collateral

• Executive communications

• Translates complex organizational initiatives into clear, member-focused messaging.

• Develops communication plans for major initiatives, programs, products, and organizational announcements.

• Maintains a consistent voice, tone, and brand across all communication channels.

• Collaborates with departments to identify communication opportunities and content needs.

• Ensures communications are accurate, timely, and aligned with organizational priorities.

2. Digital Marketing and Member Communications

• Creates targeted email marketing campaigns that promote programs, education, products, and key initiatives.

• Manages communication calendars that coordinate organizational messaging across departments.

• Develops member engagement campaigns that reinforce the organization’s value and encourage participation.

• Monitors email performance metrics and recommend improvements.

• Assists with digital advertising and campaign execution when appropriate.

• Manages surveys, forms, and digital communication tools.

3. Website Strategy and Content Management

• Serves as the primary content manager for the organization’s website.

• Writes, edits, organizes, and publishes website content.

• Audits website content for accuracy, consistency, accessibility, and relevance in collaboration with internal department stakeholders.

• Maintains current programs, events, educational, and member resource information.

• Collaborates with departments to develop landing pages and online resources.

• Improves website usability and member experience.

• Applies SEO best practices to improve visibility and search performance.

• Monitors website analytics and recommends content improvements.

4. Social Media Management

• Plans, creates, schedules, and publishes content across social media platforms.

• Develops campaigns that increase member engagement and brand awareness.

• Monitors engagement metrics and recommend improvements.

• Stays current on emerging social media trends and best practices.

• Coordinates social media messaging with broader communication initiatives.

• Supports video, photography, and multimedia storytelling efforts.

5. Marketing and Brand Management

• Ensures brand consistency across all marketing materials and communication channels.

• Collaborates with the Vice President on integrated marketing campaigns.

• Coordinates production of marketing materials with internal staff and outside vendors, as needed.

• Assists with public relations and media opportunities.

• Supports implementation of organizational marketing initiatives.

6. Analytics and Reporting

• Tracks key performance indicators across communications and marketing initiatives.

• Monitors website, email, and social media analytics.

• Prepares regular reports highlighting engagement, campaign performance, and communication effectiveness.

• Identifies trends and recommend opportunities for continuous improvement.

• Supports data-informed decision making through meaningful reporting and dashboards.

7. Event Communications Support

• Develops marketing and communication plans supporting organizational events, education, and general programs.

• Produces promotional materials, email campaigns, website content, and social media for key events.

• Coordinates event communications before, during, and after programs.

• Provides limited logistical support for designated signature events as assigned.

• Assists with post-event r…