Marketing Assistant - Events

Department: Commercial

Employment Type: Full Time

Location: London

Reporting To: Herieth Mbade

Description Why LBR? An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Centellic. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Centellic has been selected as a winner for the 2024 Inspiring Workplaces Awards. We’re proud of our inclusive and inspiring culture here at Centellic and we remain committed to creating a positive workplace for all our employees

We are happy to share that we have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation.

We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school’s costs.

‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’

This role is focused on supporting the marketing team in the execution of all marketing activities, while developing business and market knowledge.

You will be given the opportunity to develop key marketing skills through your involvement in campaigns, production of marketing collateral, and evaluating campaign success with more senior members of the team.

Key Responsibilities

Email Marketing

• Accurate proofing of emails, including newsletters and targeted campaigns.
• Build marketing emails from templates in Pardot
• Start to collaborate on copy with production.
• Run segmentation rules and suppression lists.

Social Media Marketing

• Create accurate content on Canva, using templates provided by the design team.
• Post organic posts with correct tagging.
• Be able to run paid social campaigns, sticking to your budget and monitoring leads sent

to delegate sales team.

Websites

• Build accurate websites using templates in Swoogo.
• Be able to effectively build Jira requests, making sure information is accurate and

succinct.

• Develop an understanding of basic design principles and work within all brand guidelines

Data Requests

• Be able to autonomously create data requests for repeat events.
• Collaborate with marketing lead to create data requests for new events.

Product Knowledge

• Develop a basic understanding of core audiences per brand.
• Develop a basic understanding of ideal audience composition per brand.
• Awareness of in the room targets.
• Awareness of revenue targets.
• Develop an understanding of our products, the legal market, and how our products serve our clients

Marketing Plans

• Maintain marketing plans.
• Be able to build marketing plans from the templates with assistance from Mentor/

Manager.

Event Marketing

• Run campaigns with oversight and input from Mentor/ Manager
• Be able to follow and update budgets, without overspending.

Reporting

• Understand how to navigate Google Analytics and find basic statistics.
• Pull basic reporting data from emails e.g. CTR, CTOR.
• Collating and share feedback post-event

Skills Knowledge and Expertise

• Working knowledge of all key Microsoft office programmes. Intermediate level knowledge of Excel and PowerPoint would be beneficial
• Strong interpersonal skills and ability to build relationships internally
• Strong written and verbal communication skills
• Good time management skills
• Adaptable and agile
• Good attention to detail

Benefits Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:

Start Of Employment

• Eye care
• Employee Assistance Programme
• A day off for your birthday

After 3 Months Employment

• Pension (4% employer contribution and 4% employee contribution)

After 4 Months Employment

• Life assurance

After Probation

• Cycle to work scheme
• Season ticket loan
• £350…