Senior Product Manager

Who you are

• Experience: 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms
• Commerce / Product Understanding: Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale. An understanding of how digital shopping works across either organic or paid products
• AI fluency. Comfortable with creating scalable agentic workflows, using AI for data analysis, task automation and more. Evidence of building AI products - either at work or as hobby
• 0-1 instincts paired with execution rigor. You can scope an MVP, ship it, and then operate it. You’ve done both - built net-new and improved a running production system
• Cross-functional leadership. You’ve delivered initiatives that span 3+ engineering teams plus PMM, Sales, and Ops. You communicate effectively with executives and earn trust with senior engineers
• Bias to action. Comfortable making decisions with imperfect information, making reasonable risk/reward tradeoffs, and recovering fast when wrong
• ML fluency. You’ve shipped ML-powered products in ads, content personalization, retrieval, ranking, or content understanding. You can reason about retrieval, candidate selection, ranking signals, and the tradeoffs between LLM-derived features and traditional features. You don’t need to write the model; you need to know enough to lead the people who do
• Experience with LLM-driven content understanding or feature engineering
• Experience shipping for SMB-via-platform channels (Shopify, WooCommerce, BigCommerce)
• Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console

What the job involves

• Shopping at Reddit is one of the company’s biggest bets. Shopping is core to Reddit’s monetization strategy and Dynamic Product Ads (DPA) is one of our fastest-growing verticals
• The Shopping product org has end-to-end ownership of how advertisers and Redditors interact with products and purchasing decisions. Our strategy is built on Reddit’s unique strength - authentic, community-generated content
• The Product Catalog is the single source of truth for product data across paid and organic Shopping. It powers paid and organic shopping products and the Product Knowledge Graph (PKG)
• We’re hiring a Product Manager to own Catalogs and Applied PKG end-to-end. The aspiration is to turn this asset into a platform that drives ROAS and powers product discovery across Reddit
• This role sits at the intersection of advertiser tooling, product & content understanding and user experiences. You will partner deeply with the Catalogs engineering team, the Ads Content Understanding (ACU) team, and the Shopping product team across performance, formats and more
• Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group-ID matching improvements, and (longer-term) URL-to-catalog automation. Stand up the foundations of a Reddit Merchant Center
• Ship the next phase of catalog innovation. Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays (“Popular with Redditors”, “Top Pick”, price/promo), and Catalog Insights that show advertisers how their products perform organically and paid on Reddit
• Help advertisers with catalog diagnostics to improve performance on ads and organic offerings
• Own the Catalogs & Applied PKG vision. Define the 1–3 year strategy that turns Catalogs into a platform - the spine connecting Reddit’s paid and organic Shopping surfaces
• Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ product catalogs for large retailers and marketplaces), regional metadata for global clients, and the Shopify integration that expands SMB Shopping on Reddit
• Build the Universal Catalog and Applied PKG. Collaborate with content understanding teams to connect ad catalogs to the Product Knowledge Graph and organic product mentions on Reddit
• Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews and exec readouts

The application process

• In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunit…