Field marketing and community outreach manager

Company Description Elite Pro Painting is a premier, full-service painting company specializing in elevating both residential and commercial properties through high-quality finishes. The team is composed of professionals who use industry-leading techniques and premium materials to deliver long-lasting, vibrant results. The company serves a wide range of clients, including homeowners, property managers, and general contractors, handling everything from family homes to large corporate facilities. Elite Pro Painting emphasizes reliability, safety, transparent pricing, and unmatched workmanship, supported by satisfaction guarantees and strong warranties. Applicants can expect to join a team that prioritizes on-time, on-budget delivery and respects each property as a valuable investment.

Key ResponsibilitiesCanvassing Team Leadership (Door-to-Door)

• Recruit & Train: Hire, onboard, and continuously train a team of high-performing canvassers in pitch delivery, objection handling, and territory management.
• Field Management: Lead by example by spending time in the field with canvassers—coaching, shadowing, and motivating the team to meet daily lead and appointment targets.
• Territory Planning: Map out, assign, and optimize neighborhood routes for maximum efficiency and return on investment (ROI).
• Performance Tracking: Set daily/weekly KPIs for the team, track conversion metrics (doors knocked → contacts made → leads generated), and hold team members accountable.
• Compliance: Ensure all canvassing efforts adhere to local laws, permit requirements, and ethical sales practices.

Events & Shows Management (Home Shows, Farmers Markets, Fairs)

• Event Scheduling & Logistics: Identify, evaluate, and register [Company Name] for high-traffic local events, including home shows, farmers markets, street fairs, and seasonal expos.
• Booth & Team Supervision: Manage event setup, booth staging, marketing collateral, and teardown. Oversee event staff to ensure active, engaging lead generation.
• Lead Capture: Standardize the event lead-capture process and ensure all collected leads are immediately routed into our CRM for prompt follow-up.

Networking & Community Partnerships

• Business Networking: Represent [Company Name] at local business networking organizations (e.g., Chamber of Commerce, BNI, civic groups) to establish strategic referral relationships.
• Cross-Promotions: Partner with complementary local businesses, vendor networks, and community groups for co-marketing opportunities and sponsored events.

Strategy, Reporting & Administration

• Data & CRM Management: Maintain accurate records of all canvassing and event leads in our CRM system.
• Budgeting & ROI Tracking: Manage the field marketing budget (event registration fees, canvassing materials, team incentives) and report on lead cost and ROI to leadership.
• Incentive Programs: Design and execute contest/bonus structures to keep the canvassing and event teams motivated.

Qualifications & Skills

• Experience: 2+ years of proven experience in direct sales, door-to-door canvassing, event marketing, or field promotion, with at least 1 year in a leadership/supervisory role.
• Leadership Style: High-energy, resilient, and hands-on motivator who leads from the front lines.
• Communication: Exceptional verbal communication, networking, and public-facing interpersonal skills.
• Flexibility: Must be willing to work a flexible schedule, including weekends and evenings, to align with community events and prime canvassing hours.
• Organization: Strong project management and logistical skills to handle multiple events and team schedules simultaneously.
• Requirements:
• Valid Driver’s License and reliable transportation (ability to transport event gear/booths).
• Ability to stand/walk for extended periods during field shifts and events.
• Proficiency with mobile apps and CRM tracking tools.

Performance Metrics (KPIs)

• Total volume and quality of leads/appointments generated from canvassing and events.
• Canvassing team recruitment, retention, and individual conversion rates.
• Cost-Per-Lead (CPL) and Return on Investment (ROI) across events and home shows.
• Strategic partnerships and referral agreements established through networking.

Pay: $85,000.00 - $125,000.00 per year

Benefits:

• Health insurance

Work Location: In person