Lead Web Designer

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the role

As a Lead Web Designer at Persona, you’ll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences. With a primary focus on our marketing website, you’ll lead design exploration and set the bar for thoughtful, exceptionally crafted work.

This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas. You’ll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space. This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally.

With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact.

What you’ll do at Persona

• Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral)
• Lead the redesign of our upcoming marketing website, from strategic alignment and scoping through design, implementation, and stewardship
• Partner with the web team on day-to-day site needs, enabling the marketing team to keep iterating and building for today’s needs
• Champion a new era of design and build processes, partnering closely with engineering and using the latest prototyping and AI tools to bring ideas to life beyond the brief
• Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders
• Develop a deep understanding of Persona’s brand and play a defining role in where it goes next

What you’ll bring to Persona

• A standout interactive portfolio reflecting a passion for narrative, craft, and technology, grounded in a clear understanding of the audience
• 10+ years of experience in agency or in-house environments, with a clear focus on website design and digital experiences
• Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences
• A drive to build cohesive visual systems, backed by an understanding of what it takes to build, deploy, and maintain a website and other digital-first experiences
• A “design and build” instinct, paired with real excitement and curiosity about what new tools unlock; deeper exploration, higher fidelity, and sometimes almost implementation-ready experiences
• The ability to self-direct across multiple workstreams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned
• Fluency in industry-standard tools and the ability to produce production-ready files. We work in Adobe Creative Cloud and Figma, and embrace AI tools like Cursor and Claude to bring work to life with craft and speed. Experience with code-based animation and emerging technologies is a strong plus

Benefits and Perks

For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.

For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a mo…