Senior UX/UI Designer - Embedded Devices (HMI)

**BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!** British American Tobacco United Kingdom has an exciting opportunity for a Senior UX/UI Designer – Embedded Devices (HMI) in London / South Hampton As a Senior UX/UI Designer – Embedded Devices(HMI) within the Device UX Design team, you will lead the design of intuitive and visually compelling interfaces for our small smart electronic devices small, hardware-based smart devices including constrained embedded interfaces.

Please note This role focuses on embedded/device UX. Applications with only web or mobile app experience will not be considered. Your Key Responsibilities Will Include

• Lead the design of digital and physical UI components Lead the design of embedded and physical UI components for small-form-factor devices, ensuring experiences meet user and product requirements.
• Produce wireframes, visual designs, prototypes Produce prototypes tailored for constrained hardware environments , animations, and mock ups that clearly express interaction intent.
• Support and interpret user research, usability studies Support user research including testing on physical device prototypes , and insights to iterate and refine the design.
• Partner with developers Partner with developers and firmware/hardware engineers to ensure UI concepts translate into robust, high quality implementations.
• Maintain alignment with key stakeholders through clear communication, documentation, and regular updates.
• Engage across industrial design, brand, research, and engineering teams Engage across industrial design, engineering, ensuring device UX integration throughout the 4D product development process.

What Are We Looking For

• Bachelor’s degree in Interaction Design, Graphic Design, or a related field.
• 8+ years of experience in UI/UX design 8+ years with embedded or physical device UX , ideally within consumer electronics or small digital devices.
• Experience collaborating with UX/UI designers Experience working with hardware and firmware teams , developers, product managers, and other cross functional partners.
• High proficiency with Figma, Adobe After Effects & Illustrator, and prototyping tools such as Protopie (or equivalents).
• Ability to build strong partnerships across teams and influence decision-making.
• Solid project management skills with experience juggling multiple workstreams.
• Strong portfolio showcasing visually appealing, user friendly interfaces Portfolio showing device-based UX (not only web/mobile) and clear interaction design thinking.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and…