Strategy & Operations, Monetization AI

Responsibilities The Global Monetization Product & Technology (GMPT) team is the product and engineering engine behind TikTok’s advertising business. We build the full stack of TikTok’s monetization products. The Monetization Strategy & Operations team serves as the central strategy team for the Head of Monetization and supports global product leaders across GMPT. We provide research and strategic insights to inform product decisions, track emerging AI trends, and support company planning, business reviews, and executive-level communications.

A key focus of the team is Monetization AI strategy, understanding how AI is transforming the advertising value chain and identifying product and revenue opportunities across areas such as AI × Sales, AI × Commerce, and AI × Ad Creative.

Responsibilities

• Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.

• Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.

• Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.

• Track emerging AI and industry trends and translate their implications into strategic updates for leadership.

• Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.

• Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.

Qualifications Minimum Qualifications

• 5+ years of experience in management consulting, investment banking, tech corporate strategy, or a related field.

• Strong analytical, problem-solving, market analysis skills

• Ability to structure ambiguous problems, communicate clear recommendations, and manage multiple projects.

• Strong cross-functional collaboration and executive communication skills.

Preferred Qualifications

• MBA preferred

• Experience or strong interest in AI, digital advertising, e-commerce, or social media monetization.

• Comfortable working in a fast-paced environment with cross-functional stakeholders.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​

Job Information 【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in th…