Director, USDC Application Product

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What You’ll Be Part Of Circle is committed to visibility and stability in everything we do. As we grow as an organization, we’re expanding into some of the world’s strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

The Role Lead Circle’s consumer-facing USDC initiatives end to end — owning both the product experience and the growth engine behind it. You will define what it feels like for everyday users to hold, move, and use USDC, and you will drive the acquisition, activation, retention, and monetization strategy that scales the consumer base. This role sits at the intersection of consumer product craft and growth, and leads a team responsible for delivering both.

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies… anchored by USDC… Learn more at circle.com.

What You’ll Be Part Of Circle is committed to visibility and stability in everything we do… our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence.

What You’ll Be Responsible For You will own the vision, strategy, and roadmap for Circle’s consumer USDC applications, accountable both for the quality of the user experience and for the growth outcomes it produces. You will define the product experience across the full user journey — from first touch through habitual use — and build the acquisition and growth plans that scale it, including the experimentation and lifecycle systems behind them. You will build and lead a team of product managers spanning core consumer experience and growth, and partner across Design, Engineering, Marketing, Data Science, and Compliance to deliver.

What You’ll Work On

• Own the product vision, strategy, and roadmap for Circle’s consumer-facing USDC experiences across web and mobile
• Define the end-to-end user experience — onboarding, funding, holding, sending, spending, and earning — with a bar for craft comparable to leading consumer apps
• Build and execute the acquisition and growth strategy: define the funnel, growth model, and channel mix that scale new-user acquisition and reduce CAC
• Own activation, engagement, retention, and monetization, using lifecycle and habit-forming loops to grow DAU/MAU and LTV
• Stand up a rigorous experimentation practice — A/B testing, funnel analysis, and growth metrics instrumentation — to drive continuous, data-driven improvement
• Build and lead a team spanning core consumer product and growth, setting priorities and coaching PMs
• Partner with Marketing and Data Science on attribution, referral/viral mechanics, and paid/organic channel optimization
• Partner with Compliance and Risk to ensure a fast, compliant consumer onboarding and money-movement experience
• Define the North Star metric and supporting KPIs, and report progress to executive leadership

What You’ll Bring To Circle

• Extensive consumer product leadership experience at scale, including building and leading teams, at companies known for consumer product and growth craft
• Demonstrated ownership of both product experience and growth outcomes — a track record of moving acquisition, activation, retention, and monetization metrics
• Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling
• Strong product taste and a high bar for consumer UX, paired with the analytical rigor to back decisions with data
• Track record of setting strategy and driving execution from concept through measurable, large-scale user growth
• Ability to lead thr…