Senior Content Writer

Company Description Toyo Kombucha is a sustainably focused beverage brand born from the shared vision of two college friends to bring authentic, zero-sugar kombucha to people across India. Inspired by global experiences in London and Australia, the founders set out to create a healthy alternative in a market dominated by high-sugar, high-end drinks. The company is committed to offering kombucha in its purest form at an accessible price point, making it easy for individuals to incorporate into their daily routines. Today, Toyo Kombucha is reaching households across the country, encouraging a better lifestyle through a refreshing, probiotic-rich drink. The team values innovation, sustainability, and a genuine passion for health and wellness.

Role Description The Senior Content Writer is a full-time, on-site role based in the Greater Delhi Area. This role is responsible for owning the brand’s content voice across digital platforms, including the website, blogs, social media, email campaigns, and marketing collateral. Day-to-day responsibilities include planning and writing engaging content, developing and refining content strategy aligned with marketing and brand objectives, and conducting research on wellness trends, consumer behavior, and the beverage industry. The Senior Content Writer will also collaborate closely with marketing, design, and sales teams to create clear, persuasive messaging for campaigns, product launches, and customer education. Additional tasks include reviewing and editing content produced by other team members, maintaining editorial calendars, and ensuring consistency, accuracy, and compliance with brand guidelines.

Qualifications

• Candidates should possess strong Web Content Writing and Writing skills for digital and marketing channels.
• Candidates should possess Content Strategy skills to plan, structure, and optimize brand messaging.
• Candidates should possess solid Research skills to gather insights on health, wellness, and consumer trends.
• Candidates should possess excellent Proofreading skills to ensure error-free, high-quality content.
• Strong editing and storytelling abilities, with an eye for brand voice and clarity.
• 3–5 years of experience in content writing, preferably in FMCG, health, wellness, or lifestyle sectors.
• Proficiency in SEO best practices and familiarity with content management systems is beneficial.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field is preferred.
• Ability to work collaboratively on-site, manage multiple projects, and meet deadlines in a fast-paced environment.
• Genuine interest in healthy living, sustainable products, and consumer education around wellness.