Publicity Coordinator/Executive Assistant

The Initiative Group is seeking a highly organized, proactive Coordinator/Executive Assistant to support our fast-paced team of personal talent publicists.. This role is ideal for someone who thrives in the entertainment and media space, can anticipate needs before they arise, and is comfortable managing multiple priorities at once.

This is a hybrid position based in Los Angeles county, with required in-person client coverage and event support as needed.

The Coordinator/Executive Assistant will provide high-level administrative and operational support to partners and senior publicists while assisting with day-to-day client management. This role requires discretion, exceptional organizational skills, strong written communication, and the ability to work both independently and collaboratively in a deadline-driven environment.

Responsibilities:

• Manage complex calendars, scheduling, and high-volume email and phone correspondence
• Coordinate client logistics for press events, media interviews, photoshoots, and appearances
• Create and maintain client schedules
• Provide day-to-day support for clients and colleagues
• Maintain digital files and press kits
• Monitor media coverage and service clients with digital press breaks
• Draft and edit memos and press materials (client bios, press kits, etc.) for approval by senior team members
• Daily administrative tasks (updating client files, press lists, etc.)
• Liaise with counterparts in both New York and Los Angeles
• Provide in-person client support at red carpet events and appearances
• Support ad hoc projects and special initiatives as needed

Desired Skills/Abilities:

• Strong organizational and time management skills with the ability to juggle multiple priorities
• Exceptional written and verbal communication skills
• High attention to detail and accuracy
• Ability to work independently while contributing to a collaborative team environment
• Strong understanding of social media platforms and current digital trends
• Professional, solutions-oriented mindset with a positive attitude
• Flexibility to work evenings and weekends as needed
• General knowledge of the entertainment industry and media landscape
• Passion for pop culture, entertainment, and public relations

Qualifications:

• Bachelor’s degree preferred
• 1–3 years of experience in Public Relations, Communications, Marketing, or a related field (internship experience accepted)
• Equivalent combinations of education and experience will be considered

Job Type: Full-time

Work Location: Hybrid remote in Los Angeles, CA 90048

Pay: $22.00 - $24.00 per hour

Benefits:

• Cell phone reimbursement
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Public relations: 1 year (Preferred)

Location:

• Los Angeles, CA 90048 (Preferred)

Ability to Commute:

• Los Angeles, CA 90048 (Required)

Work Location: Hybrid remote in Los Angeles, CA 90048