Lead Software Engineer [T500-28483]

ANSR is hiring for one of its Client:

ABOUT UNDER ARMOUR:

Our story is a classic American entrepreneurial journey, born from a simple, unmet need identified by an athlete. In 1996, founder Kevin Plank, then captain of the University of Maryland football team, set out to solve the problem of sweat-soaked cotton shirts by creating a moisture-wicking synthetic alternative. That innovation – HeatGear – redefined the athletic base layer and laid the foundation for what is today a global leader in performance apparel, footwear, and accessories.

Headquartered in Baltimore, Maryland, Under Armour is driven by a clear mission – to make all athletes better. This relentless pursuit of better defines who we are, shaping our focus on performance, innovation, and continuous improvement.

OUR PURPOSE:

Building on this global foundation, Under Armour India is purpose-built to access India’s top-tier talent and embed the brand’s culture into scalable, tech-driven solutions. At its core, this is about empowering those who strive for more – a belief reflected in our values: Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality.

These values serve as a shared framework that guides how we think, build, and collaborate. They connect teams across geographies, reinforce our purpose, and ensure that everything we do is aligned to a common goal – enabling better outcomes for athletes and the business.

At Under Armour India, this translates into an environment where individuals have the freedom to go further, regardless of role. Teams are empowered to develop and deliver state-of-the-art products and digital solutions that enhance performance and drive impact at scale.

VALUES & INNOVATION:

Across Under Armour globally, our values act as the thread that unites every teammate, shaping a culture grounded in purpose, accountability, and shared ambition. They are not just principles, but active drivers of how we operate, innovate, and grow together.

This culture is deeply anchored in innovation – a continuous pursuit of better that pushes boundaries and challenges convention. Whether through product innovation or digital transformation, teams are enabled to create solutions that elevate performance and redefine possibilities for athletes everywhere.

PURPOSE OF ROLE:

We are hiring Lead Salesforce Marketing Cloud Engineer with deep expertise in Marketing Cloud Engagement transactional development, SMS, Mobile Push, and Marketing Cloud Personalization (MCP). This role sits within a global engineering pod and works closely with the Global Technical Lead, Senior SFMC Engineer, and Sr. Manager of MarTech to deliver scalable, real-time, and event-driven communications.

You will lead hands-on development of cross-channel and transactional solutions while contributing to platform architecture, engineering standards, and next-generation capabilities across Data Cloud, Marketing Cloud Next, and Agent force.

Reporting Structure - You will report directly to a manager employed by Under Armour Global Services Pvt. Ltd. in India.

YOUR IMPACT (Job Responsibilities):

• Lead the architecture, design, and implementation of scalable cross-channel customer engagement solutions across Email, SMS, Mobile Push, and emerging digital channels using Salesforce Marketing Cloud.
• Own the end-to-end delivery of transactional and event-driven messaging frameworks, including API-triggered communications, real-time journeys, and high-volume messaging pipelines.
• Drive the strategy, design, and optimization of customer lifecycle and personalization programs leveraging Journey Builder, Mobile Studio, Marketing Cloud Personalization (MCP), and Salesforce Data Cloud.
• Architect and implement real-time personalization capabilities, including behavioral tracking, catalog integrations, experimentation frameworks, targeting strategies, and decisioning across web and mobile experiences.
• Establish scalable data models, audience segmentation frameworks, automation patterns, and customer identity strategies that enable advanced marketing use cases and audience activation.
• Lead integration efforts with enterprise platforms, APIs, customer data ecosystems, and event-streaming architectures to support real-time data ingestion and customer engagement.
• Partner with business stakeholders, product owners, architects, and engineering teams to translate marketing requirements into scalable, maintainable tech…