Marketing Manager
- Source: Indeed
- Coast to Coast Auto Sales
- $49,559 to $75,000 /yr
- On-site
- Indianapolis
- Full-Time
- Senior
Job Description
Automotive Merchandising & Inventory ManagerPosition Summary
The Automotive Merchandising & Inventory Manager is responsible for managing vehicle inventory from acquisition through sale, ensuring vehicles are accurately priced, properly merchandised, and positioned competitively in the market. This role works closely with Sales, Purchasing/Acquisition, Service, Reconditioning, and Marketing teams to maximize inventory turn, gross profit, customer engagement, and overall dealership profitability.
Key ResponsibilitiesInventory Management
- Monitor and manage new and used vehicle inventory levels, aging, and turn rates.
- Track vehicle status throughout the inventory lifecycle, including acquisition, transportation, inspection, reconditioning, photography, merchandising, pricing, and sale.
- Identify aging, slow-moving, and high-demand inventory and recommend appropriate pricing or disposition strategies.
- Maintain accurate inventory records in dealership management and inventory management systems.
- Coordinate with acquisition and sales teams to maintain the appropriate inventory mix based on market demand.
- Conduct regular inventory audits and resolve discrepancies.
Automotive Merchandising
- Ensure every vehicle is accurately and attractively presented across the dealership website and third-party automotive marketplaces.
- Manage vehicle descriptions, features, options, photos, pricing, incentives, and other online merchandising content.
- Ensure VIN-specific equipment and vehicle information is accurate and consistent across platforms.
- Establish merchandising standards for vehicle photography, descriptions, pricing, and presentation.
- Monitor online vehicle listings for errors, missing information, duplicate listings, and outdated content.
- Partner with Marketing and Sales teams to improve online vehicle visibility and lead conversion.
Reporting & Performance Management
- Prepare and maintain inventory reports and performance dashboards.
- Track key performance indicators such as:
- Inventory turn rate
- Days in inventory
- Days to market
- Pricing-to-market
- Gross profit per unit
- Online listing quality
- Lead activity and conversion
- Reconditioning time and expense
- Wholesale/retail percentages
- Provide management with recommendations based on inventory and market trends.
Qualifications
- 3+ years of automotive dealership, automotive retail, inventory, merchandising, or related experience.
- Strong understanding of used vehicle inventory and dealership operations.
- Experience with automotive inventory management and/or dealership management systems.
- Strong analytical and problem-solving skills.
- Ability to interpret automotive market and pricing data.
- Excellent organizational and communication skills.
- Strong attention to detail and accuracy.
- Proficiency with Microsoft Excel, Google Sheets, and automotive technology platforms.
- Ability to work in a fast-paced, deadline-driven environment.
- Valid driver’s license and acceptable driving record.
Preferred Qualifications
- Experience with platforms such as Dealertrack, CDK, vAuto, CarNow, HomeNet, VinSolutions, Auto/Mate, or similar automotive systems.
- Experience managing listings on third-party automotive marketplaces.
- Knowledge of digital automotive merchandising, SEO, and online vehicle marketing.
- Experience with used vehicle acquisition, appraisal, or pricing.
- Previous dealership management or inventory leadership experience.
Core Competencies
- Inventory Strategy
- Automotive Market Analysis
- Digital Merchandising
- Pricing & Profitability
- Data Analysis
- Process Improvement
- Vendor & Team Coordination
- Attention to Detail
- Leadership & Accountability
- Customer-Focused Thinking
Success in This Role
Success will be measured by maintaining a healthy and accurate inventory, reducing time-to-market and aged inventory, improving online merchandising quality, maximizing inventory turn and gross profit, and ensuring customers receive accurate and compelling information about every vehicle.
Work Environment
This position operates in a dealership/automotive retail environment and requires frequent interaction with Sales, Service, Reconditioning, Acquisition, Marketing, and dealership leadership. The role may require occasional movement throughout the lot and dealership and the ability to inspect vehicles and inventory in varying weather conditions.
Pay: $49,559.52 - $75,000.00 per year
Benefits:
- Dental insura…
Skills
- microsoft-excel
- dealertrack
- car-now
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