Website & Graphic Designer

We are seeking a creative and technically skilled Website & Graphic Designer with a primary focus on web design and development to join our growing team. This role centers on designing, building and maintaining high-quality client websites, producing visual creative assets for digital & print advertising, and supporting the agency’s own brand presence across social media channels.

The ideal candidate brings strong website design expertise combined with graphic design and ad creative capabilities. This is a contractor position, starting at approximately 20 hours per week with the opportunity to grow as agency’s needs expand. Preferably located in the West Coast.

WSI Next Gen Marketing is a Napa, CA-based digital marketing agency serving B2C businesses in the wine, tourism, and destination industries. We work in a collaborative, high-performance environment where quality of output and client brand integrity are paramount.

PRIMARY RESPONSIBILITIES

Web Development & Maintenance

• Design, build, and maintain client websites across WordPress (Divi/Elementor), Shopify, and Squarespace platforms.
• Use problem-solving and strategic skills to meet the goals of the project. Use a scientific approach to test and confirm viability of a proposed web solution.
• Execute website update requests and new page builds (e.g., landing pages, campaign pages, product pages) submitted through our ticketing system.
• Assist engineering team with routine website maintenance: plugin management, performance optimization, security updates, and basic technical audits.
• Apply foundational SEO/GEO & ADA best practices (on-page optimization, page speed, ADA compliance, conversion-flow structure) in all website deliverables.
• Maintain and update agency websites (WSI Next Gen Marketing, NextGen Wine Marketing, NextGen Destination Marketing).

Ad Creative & Graphic Design

• Design digital & print advertising creatives for Google, Meta, and other platforms aligned with client brand guidelines and campaign objectives.
• Produce graphic design assets for digital & print use: social media graphics, email headers, print advertisements, webpage graphics, brochures wine tech sheets, logos, etc.
• Work from established brand frameworks; maintain consistency across all visual deliverables for each client/project.

Social Media Support / Backup

• Manage organic social media content creation and scheduling for assigned client accounts and the agency’s own social channels.
• Create on-brand visual content for social posts using Canva, Adobe Creative Suite, and AI-assisted design tools.
• Coordinate with the Account Managers to ensure social content aligns with client strategy, brand voice, and campaign cadence.

Internal Coordination

• Collaborate with Account Managers, the Project Manager, and service experts to deliver work that is on-brand, on-strategy, high-quality, and on time.
• Participate in internal project tracking via our project management platform (Teamwork.com); maintain clear task documentation and timely updates.
• Contribute AI-assisted workflows where appropriate to improve design efficiency and output quality.
• Maintain and update business processes documentation (SOPs) as needed.

QUALIFICATIONS & SKILLS

• Proven experience in web development and design with WordPress (Divi or Elementor required), Shopify, and Squarespace.
• Strong graphic design skills; proficiency with Adobe Creative Suite (Photoshop, Illustrator) and Canva-style tools.
• Use problem-solving and strategic skills to meet the goals of the project. Use a scientific approach to test and confirm viability of a proposed web solution.
• Experience designing digital & print ad creatives for Google, Meta, and related platforms.
• Foundational knowledge of SEO/GEO best practices, basic conversion rate optimization, and ADA accessibility standards.
• Working knowledge and genuine enthusiasm for generative AI tools (image generation, design assistance, content support).
• Solid verbal & written communication skills; ability to interpret creative briefs and work independently with minimal direction.
• Strong organizational skills; able to manage multiple client projects simultaneously while prioritizing and meeting deadlines.
• E-commerce experience including winery-specific ecommerce platforms is a plus.
• Wine or travel/hospitality industry experience or genuine interest & base knowledge is a plus.
• Bachelor’s degree in Design, Marketing, or a rel…