We Are Hiring Digital Marketing and Content Writer

IMS Maths Coaching is looking for a skilled and motivated Digital Marketing and Content Writer to join our team in Delhi.

This role is ideal for someone who has practical experience in digital marketing and content creation and can independently manage marketing activities, create engaging content, run campaigns, and contribute to generating quality leads and increasing student admissions.

Job Details

Location: Old Rajender Nagar, Delhi

Work Mode: Work From Office

Working Days: 6 Days a Week

Experience Required: 1 to 3 Years

Salary: Best in Industry based on experience and skills

About the Role

The selected candidate will be responsible for managing our digital marketing activities, social media presence, SEO, paid advertising, content creation, and marketing performance.

Key Responsibilities

Social Media Marketing

1. Manage and grow IMS Maths Coaching social media platforms including Instagram, Facebook, YouTube, LinkedIn, Telegram and X
2. Plan and maintain a regular content calendar
3. Create content ideas for Reels, Shorts, posts, carousels and stories
4. Write engaging captions, hooks and calls to action
5. Research current trends and create relevant content for UPSC aspirants
6. Monitor social media performance, reach and engagement
7. SEO and Website Marketing
8. Conduct keyword research and competitor analysis
9. Optimize website pages, blogs and landing pages
10. Work on titles, meta descriptions, headings, internal linking and content structure
11. Create SEO focused content to improve organic rankings and website traffic
12. Monitor website performance using Google Search Console and Google Analytics

Paid Advertising

1. Create and manage Google Ads, Meta Ads and YouTube Ads campaigns
2. Manage targeting, audiences, keywords, budgets and creatives
3. Test different ad copies and creatives to improve campaign performance
4. Monitor leads, CPL, CTR, conversions, lead quality and ROAS
5. Manage remarketing campaigns and optimize campaigns based on results

Content Writing

1. Write SEO blogs, website content and landing page content
2. Create advertising copy for Google, Meta and YouTube campaigns
3. Write scripts for YouTube videos, Reels and Shorts
4. Create social media, promotional, email and WhatsApp content
5. Convert complex UPSC and Mathematics topics into simple and engaging content
6. Create content that supports brand awareness, engagement and student admissions

Analytics and Reporting

1. Monitor website traffic, leads, conversions and campaign performance
2. Analyze marketing data and identify areas for improvement
3. Prepare regular performance reports
4. Use data and insights to improve marketing strategies and campaign results

Candidate Requirements

1. 1 to 3 years of relevant professional experience in Digital Marketing and Content Writing
2. Practical experience in SEO, social media marketing and paid advertising
3. Working knowledge of Google Ads, Meta Ads and YouTube Ads
4. Knowledge of Google Analytics and Google Search Console
5. Strong English writing and communication skills
6. Good research, storytelling and content creation skills
7. Ability to work independently and manage multiple tasks
8. Strong understanding of digital marketing and lead generation
9. Result oriented approach with a focus on business growth and student admissions
10. Knowledge of Canva and AI based content tools will be an added advantage
11. Candidates with experience in EdTech, coaching or the education industry will be preferred

Important

This position is strictly for candidates with relevant professional experience.

Freshers, interns and candidates without practical experience in Digital Marketing and Content Writing are requested not to apply.

If you are confident in your digital marketing and content creation skills and are looking for an opportunity to work with a growing education brand, we would like to hear from you.

Contact: 8099751086

IMS Maths Coaching

Old Rajender Nagar, Karol Bhag Delhi