Content Writer

Petals Enlightenment Institutes Ltd. is looking for a talented and creative Content Writer with 6 months to 1 year of experience to join our team. The ideal candidate should have a passion for writing, a basic understanding of SEO, and the ability to create engaging content for blogs, websites, social media, and digital marketing campaigns. This role involves working closely with the marketing team to produce high-quality, impactful content.

Key Responsibilities:

• Write clear, engaging, and SEO-optimised content for websites, landing pages, blogs, email campaigns, and other digital platforms.
• Create compelling copy for social media, marketing campaigns, Google Ads, Meta Ads, and other digital advertising channels.
• Research industry trends, target audiences, competitors, and relevant topics to develop accurate, informative, and engaging content.
• Apply copywriting best practices to craft conversion-focused and action-oriented content across multiple marketing channels.
• Edit, proofread, and optimise content to ensure high quality, accuracy, consistency, and adherence to brand guidelines.
• Work with the marketing, design, and SEO teams to create cohesive content that supports business and campaign objectives.
• Generate fresh content ideas and identify content opportunities based on audience insights and marketing objectives.
• Ensure consistency in style, tone, formatting, and brand messaging across all content.
• Stay up to date with content marketing trends, SEO best practices, and digital platform updates to continuously improve content performance.
• Demonstrate proficiency in AI-powered content tools (e.g., ChatGPT, Gemini, Claude, Grammarly) to streamline research, ideation, editing, and optimisation while ensuring originality, accuracy, and brand consistency.

Requirements:

• 6 months to 1 year of experience in content writing, copywriting, or a similar role.
• Excellent written and verbal communication skills in English.
• Basic understanding of SEO principles.Familiarity with CMS platforms is preferred.
• Ability to manage multiple tasks, meet deadlines, and work in a fast-paced environment.
• Comfortable working a 6-day work week.

Pay: Up to ₹20,000.00 per month

Work Location: In person