Performance Marketing Manager, D2C Ecommerce | Meta and Google Ads

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Performance Marketing Manager, D2C Ecommerce Meta and Google Ads

company Skin Centrick location India posted 7 Aug

• **About Skin Centrick**
• Skin Centrick is a science-led premium skincare brand established in the United States and expanding in India through skincentrick.in, Amazon India, and other digital channels.
• We are looking for a hands-on Performance Marketing Manager who can build and manage our customer acquisition engine across Meta Ads and Google Ads.
• This is not a social media management or lead generation role. The primary objective is to generate confirmed ecommerce purchases at a commercially sustainable customer acquisition cost.
• **What You Will Own**
• You will be directly responsible for:
• Developing and executing the Meta Ads and Google Ads strategy for Skin Centrick India
• Managing Meta Sales campaigns, Google Search, Shopping, Performance Max, and remarketing
• Identifying the right hero products, bundles, offers, audiences, and landing pages
• Building a clear acquisition strategy for premium products such as Caviar Luxe Cream, along with accessible entry products and bundles
• Managing Google Merchant Center and improving product titles, descriptions, feeds, and product group structure
• Auditing and validating purchase tracking across Shopify, GoKwik, GA4, GTM, Google Ads, Meta Pixel, and Conversions API
• Reconciling advertising platform results with actual Shopify and GoKwik orders
• Monitoring search terms, negative keywords, audience overlap, attribution, creative fatigue, and campaign profitability
• Coordinating with designers, video editors, and UGC creators to produce performance-focused ad creatives
• Preparing weekly reports covering spend, purchases, net revenue, CAC, AOV, ROAS, MER, and key campaign actions
• Providing clear pause, continue, and scale decisions based on product-level unit economics
• Every campaign test must have a defined hypothesis, approved budget limit, success criteria, pause rule, and scaling condition.
• **Key Performance Indicators**
• Your performance will be evaluated using:
• Confirmed website purchases
• Net revenue after cancellations, refunds, and RTO
• New customer acquisition cost
• Cost per purchase
• Average order value
• Meta and Google purchase ROAS
• Blended marketing efficiency ratio
• Website conversion rate
• Tracking accuracy
• Creative testing quality and speed
• Contribution margin after advertising costs
• Reach, impressions, clicks, engagement, messages, and add to carts will be treated as supporting metrics, not final business results.
• **Required Experience**
• 4 or more years of hands-on performance marketing experience
• At least 2 years managing Indian D2C ecommerce brands
• Proven experience generating website purchases through both Meta Ads and Google Ads
• Strong working knowledge of Meta Sales campaigns, Advantage+ campaigns, Search, Shopping, Performance Max, and remarketing
• Experience with Shopify, Google Merchant Center, GA4, GTM, Meta Pixel, and Conversions API
• Ability to calculate break-even CAC, target CAC, break-even ROAS, and profitable ROAS
• Strong understanding of product pricing, margins, shipping costs, discounts, refunds, RTO, AOV, and contribution margin
• Ability to start with controlled budgets, identify winning combinations, and scale responsibly
• Strong analytical, reporting, and communication skills
• **Preferred Experience**
• Skincare, beauty, personal care, wellness, fashion, or another visual and repeat-purchase D2C category
• Experience working with UGC, creator-led advertising, testimonials, product demonstrations, and educational content
• Experience improving product pages, offers, bundles, checkout flow, and conversion rates
• Experience launching or scaling a new consumer brand in India
• **Who Should Not Apply**
• This role may not be suitable for candidates whose experience is primarily limited to:
• Lead generation campaigns
• Social media posting and community management
• Awareness campaigns without ecommerce sales responsibility
• Real estate, education, or service-sector leads without D2C purchase experience
• Reporting only clicks, reach, impressions, or generic conversions
• Strategy or account management without hands-on campaign execution
• This opportunity is for an individual hands-on operator, not an agency p…