Assistant Vice President, Marketing, L'Oréal Professionnel, Hair Care, Styling & Beauty Tech

Job Title: Assistant Vice President of Marketing, L’Oréal Professionnel - Hair Care, Styling & Beauty Tech

Division: Professional Products Division (PPD) Location: Hudson Yards, NY Reports To: Vice President of Marketing, L’Oréal Professionnel

________________________________________

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility, satisfying all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, while leading the digital transformation of our industry with a customer-centric approach. Our brand portfolio includes L’Oréal Professionnel, Kérastase, Redken, Biolage, Matrix, and Pureology.

________________________________________

Job Summary:
The Assistant Vice President (AVP) of Marketing for L’Oréal Professionnel Hair Care, Styling, and Beauty Tech is responsible for the strategic development and execution of US marketing programs to drive growth, market share, and brand equity for our flagship Care and Styling portfolios, in addition to the Beauty Tech vertical. This high-impact leader owns the strategic brand vision and P&L performance across a complex, multi-channel distribution ecosystem.

This role requires a highly entrepreneurial, out-of-the-box strategic thinker who can challenge status-quo marketing and push the brand forward. A central priority of this role is to aggressively accelerate growth in hair care. To achieve this, the AVP will work hand-in-hand with our specialized Media and Brand Engagement teams to design and execute industry-leading, digitally disruptive, and culturally relevant marketing strategies. Additionally, the AVP must be a master of cross-functional diplomacy, successfully navigating and managing the complex legal and product claims process between our Global DMI and local US Legal and Regulatory teams to ensure our local product messaging is both highly competitive and legally compliant.

________________________________________

Key Responsibilities:
1. Strategic Business Growth & Portfolio Acceleration

• Growth Mandate: Architect and execute the strategic roadmap to aggressively scale L’Oréal Professionnel’s consumer local business through disruptive launch strategies and commercial optimization.
• Portfolio Strategy: Set the overarching growth strategy and brand vision for L’Oréal Professionnel Hair Care and Styling in the US market, ensuring alignment with global brand guidelines and local division objectives.
• Omni-Channel Execution: Lead a cohesive multi-channel strategy that harmonizes professional accounts (SalonCentric) and consumer local channels, identifying unique commercial and consumer touchpoints to maximize customer acquisition.

1. Modern Media & Brand Engagement Strategy

• Media & Engagement Partnership: Collaborate deeply with the internal Media and Brand Engagement teams to co-develop, challenge, and execute the strongest possible media and advocacy strategies for the portfolio, ensuring high-impact visibility, optimal return on ad spend (ROAS), and a modern brand footprint.
• Disruptive Storytelling: Partner closely with Media & Brand Engagement teams to push the boundaries of traditional campaigns by integrating PR, influencer advocacy, experiential activations, and social-first content to build deep consumer love and professional trust.
• Global DMI Collaboration: Partner closely with the Global DMI team to ensure upcoming global innovations and brand initiatives are fully adapted, localized, and highly relevant to the nuances of the US market.

1. Claims, Legal & Artwork Navigation

• Claims & Artwork Management: Oversee and manage the highly complex product claims and packaging artwork approval processes for the US market.
• Strategic Influencing & Diplomacy: Act as the strategic mediator and key influencer between the Global DMI team and local US Claims, Regulatory, and Legal departments.
• Risk & Competitiveness Balance: Successfully advocate for and secure artwork and marketing claims that …