Marketing Manager , processes control, AI implantation

Job Overview

We are seeking a dynamic and innovative Marketing Manager specializing in processes control and AI implementation to drive our digital marketing strategies forward. This role offers an exciting opportunity to lead the integration of advanced AI tools within marketing operations, optimize multichannel marketing campaigns, and enhance overall marketing performance through data-driven insights. The ideal candidate will possess a passion for leveraging cutting-edge technology to streamline processes, improve lead generation, and elevate customer engagement across diverse platforms. Join us to shape the future of digital marketing excellence and make a significant impact on our growth trajectory!

Duties

• Lead the design, development, and implementation of AI-powered marketing automation tools to enhance campaign efficiency and personalization.
• Oversee the setup and management of multichannel marketing campaigns across email, social media, web, and other digital channels using platforms such as Marketo, Eloqua, Pardot, HubSpot, and Salesforce Marketing Cloud.
• Monitor digital marketing performance metrics utilizing Google Analytics, web analytics reporting tools, and data analytics platforms to optimize ROI and campaign effectiveness.
• Conduct detailed data analysis using SQL, data analytics tools, and attribution modeling techniques to inform strategic decision-making and improve demand generation efforts.
• Manage lead segmentation strategies to ensure targeted outreach through email automation, CRM system proficiency, and cross-functional collaboration with sales teams.
• Implement and refine marketing processes related to product market segmentation, demand generation marketing, and marketing operations to streamline workflows.
• Collaborate with technical teams to integrate HTML and CSS into email campaigns and landing pages for enhanced user experience.
• Drive continuous improvement initiatives by analyzing digital marketing KPIs, refining attribution models, and adopting innovative AI solutions for better customer insights.

Qualifications

• Proven experience in digital marketing management with a focus on process control and AI integration.
• Strong technical proficiency in JavaScript, HTML, CSS, SQL, and familiarity with implementing marketing automation tools such as Marketo, Eloqua, Pardot, HubSpot, Salesforce Marketing Cloud.
• Extensive knowledge of multichannel marketing strategies including email marketing software, web analytics reporting, demand generation marketing, and lead generation techniques.
• Demonstrated ability to analyze complex data sets using data analytics tools for actionable insights.
• Experience in managing large-scale digital campaigns with a focus on B2B marketing environments.
• Excellent project management skills with the ability to coordinate cross-functional teams effectively.
• Strong understanding of attribution modeling, email campaign management, lead segmentation strategies, and product market segmentation.
• Ability to adapt quickly to new technologies and continuously optimize processes through AI-driven solutions.

Join us as a pivotal leader in transforming our marketing landscape through innovative process control and AI implantation—empowering us to reach new heights in digital engagement!

Pay: $52,175.07 - $100,834.50 per year

Work Location: In person