WE’RE HIRING — DIGITAL MARKETING & CONTENT WRITER

Location: Old Rajender Nagar, Delhi

Work Mode: Work From Office Only

Working Days: 6 Days a Week

Salary: Best in Industry, based on experience

IMS Maths Coaching is looking for an experienced Digital Marketing and Content Writer to take ownership of our online marketing, content, and brand growth.

We are looking for someone who can plan, execute, analyze, and improve digital campaigns independently and help us generate quality leads for our UPSC Mathematics Optional courses.

EXPERIENCE REQUIRED

1 to 3 years of relevant professional experience is mandatory.

Freshers, interns, and candidates without hands-on Digital Marketing and Content Writing experience should not apply.

Experience in EdTech, Coaching, Education, or a similar industry will be preferred.

KEY RESPONSIBILITIES

SOCIAL MEDIA

Manage IMS accounts on Instagram, Facebook, YouTube, LinkedIn, Telegram and X

Create and maintain content calendars

Plan content for Reels, Shorts, posts, carousels and stories

Develop engaging hooks, captions and CTAs

Research trends and create content relevant to UPSC aspirants

Monitor audience growth, reach and engagement

SEO

Conduct keyword research and identify ranking opportunities

Optimize website pages, blogs and landing pages

Handle titles, meta descriptions, headings, internal linking and content structure

Develop SEO content to improve organic rankings and traffic

Monitor website performance using Google Search Console and Google Analytics

PAID ADVERTISING

Set up and manage Google Ads, Meta Ads and YouTube Ads

Handle campaign targeting, keywords, audiences, budgets and creatives

Test different campaigns and ad variations

Monitor CPL, CTR, conversions, lead quality and ROAS

Manage remarketing campaigns and optimize performance

CONTENT WRITING

Write SEO blogs, website pages and landing page content

Create Google, Meta and YouTube ad copies

Write YouTube videos, Reels and Shorts scripts

Develop social media, promotional, email and WhatsApp content

Convert complex UPSC and Mathematics topics into clear and engaging content

Create persuasive content focused on engagement and conversions

ANALYTICS AND REPORTING

Analyze marketing, website and campaign data

Track traffic, leads, conversions and overall performance

Prepare regular reports and identify areas for improvement

Use data to make practical marketing decisions

CANDIDATE PROFILE

1 to 3 years of hands-on industry experience

Strong practical knowledge of Digital Marketing

Good command of English writing and communication

Experience with Google Ads, Meta Ads and YouTube Ads

Working knowledge of SEO and website optimization

Experience using Google Analytics and Search Console

Strong research, storytelling and content creation skills

Ability to work independently and meet deadlines

Results-driven approach with a focus on leads and growth

Knowledge of AI content tools and Canva is an added advantage

WHY JOIN IMS

Work with a growing UPSC-focused education brand

Opportunity to handle real marketing campaigns

Creative freedom to experiment with new ideas

Directly contribute to brand growth and student admissions

Competitive salary based on experience and skills

IMPORTANT

This position is strictly for experienced candidates.

Candidates must have 1 to 3 years of relevant professional experience in Digital Marketing and Content Writing.

Freshers and candidates without relevant experience should not apply.

• Contact: 8099751086