Digital Marketing, SEO & Website Specialist – Healthcare Clinic

Digital Marketing, SEO & Website Specialist – Healthcare Clinic

Location: Dubai Healthcare City, Dubai, UAE

We are looking for an experienced Digital Marketing, SEO & Website Specialist to join our healthcare clinic in Dubai Healthcare City.

The ideal candidate will be responsible for managing our website, SEO, social media, and overall digital presence. We are looking for someone who is hands-on, experienced, creative, and capable of managing these areas independently.

Key Responsibilities:

Website & Web Development

• Manage, maintain, update, and improve the clinic’s existing website.
• Ability to build a website from scratch or develop a new website when required.
• Make website updates, including pages, content, images, services, forms, and other features.
• Ensure the website is mobile-friendly, fast, user-friendly, and optimized for search engines.
• Troubleshoot basic website issues and coordinate with hosting/development providers when necessary.

SEO & Digital Marketing

• Develop and implement effective SEO strategies to improve Google rankings and organic traffic.
• Conduct keyword research, competitor analysis, and on-page/off-page SEO.
• Manage Google Search Console, Google Analytics, Google Business Profile, and other relevant tools.
• Develop digital marketing campaigns to increase brand awareness, leads, and patient bookings.

Social Media

• Manage the clinic’s social media platforms, including Instagram, TikTok, and LinkedIn.
• Create and manage engaging content, including posts, reels, stories, and campaigns.
• Develop and maintain a consistent social media strategy and content calendar.
• Monitor performance and provide regular reports and recommendations.

Requirements:

• 2+ years of hands-on experience in Digital Marketing, SEO, Website Management, and Web Development.
• Previous professional experience in the UAE is required.
• Ability to build, edit, maintain, and manage websites independently.
• Strong knowledge of website platforms such as WordPress and/or other CMS platforms.
• Good understanding of HTML, CSS, website structure, SEO, and website performance.
• Strong practical SEO knowledge and experience with Google Analytics and Google Search Console.
• Experience managing social media accounts and creating digital content.
• Healthcare or medical clinic marketing experience is a strong advantage.
• English communication skills.
• Creative, proactive, organized, and able to work independently.
• Portfolio of previous websites and digital marketing work is highly preferred.

Female candidates are preferred, but all qualified candidates are welcome to apply.

Salary: To be discussed during the interview, based on experience and qualifications.

Work Location: In person